Albany
Local SEO Company
Advertising Hub is a Albany local SEO company providing data-driven solutions to boost your online search rankings, securing an increased flow of customers, sales, and revenue.
Nearly half of all Google searches seek locally-focused information. And, close to 90% of searches for local businesses result in a phone call or in-person visit within 24 hours.
Using local search engine optimization (SEO) in Albany, New York, you can ensure that potential customers in your area can find your business profiles online. In other words, it’s how you connect with the people nearby that already want the products or services you offer – it’s a direct route to reaching the high-intent customers within your geographic area.
What is Local SEO in Albany, NY?
Local SEO in Albany is a highly targeted SEO tactic that falls within overall search engine optimization that does exactly what it sounds like it does. Local SEO is a category that targets a specific geographic area and aims to help your website appear in local search results.
How Albany Local SEO Helps Your Business Grow
Businesses or organizations that have physical addresses or storefronts. Your target customer is in the immediate vicinity and makes purchases face-to-face. In addition to the organic search engine optimization factors, Local SEO also factors in proximity. Albany local SEO can also benefit service providers such as accountants and CPAs who may conduct business with customers remotely much of the time but prefer to have a local client base.
At Advertising Hub, our local SEO experts in Albany know how to get your business ranked for both local searches as well regular search results. Using a combination of SEO tactics, we help your customer find you quickly and easily through local search engine optimization, Google My Business Directory listings, and more.
Increase local online visibility
Data shows that when people are looking for information about a local business, 97% go to online search. That means that virtually all of your future customers are going to be trying to find you online – are you sure they will be able to find you? Albany Local SEO is essential to establishing online visibility in your local market, and working to improve your local SEO strategies will only extend your reach.
Outrank local competitors
Your biggest competition is the businesses in Albany offering similar products and services in your area, so you need to figure out how to beat them to the punch. The higher you rank for search terms in local search results, the more likely your website will catch an online user’s eye. Moving up just one or two spots in the google search rankings can be the difference between a prospective customer doing business with your brand or going to your competitor.
Generate more traffic
Attracting more in-person and online traffic is a goal that just about all businesses have in common. With local SEO, you can draw more high-intent customers actively searching for your products and services.
Increase local leads & sales
All the ways local SEO contributes to your business add up to the growth of your local organic traffic leads and sales. You’ll not only see your revenue increase, but you can also expand your local customer base and build long-term loyalty.
Target local consumers
Successful digital marketing relies heavily on your ability to seek out the consumers that will convert to paying customers. Using local SEO strategies, you can get your business in front of people and potential customers in your immediate area. Even better, an experienced SEO company will ensure that your target consumers aren’t just local – they’re also highly interested in your message.
Get More Local Leads & Quality Traffic!
How Local SEO Works
Whereas traditional SEO aims to increase your searchability on a national/global scale, local SEO services in Albany are designed to hone in on geo-specific and “near me” search queries. A local SEO expert employs specific tactics to boost the accessibility of your brand, specifically in your local online community.
Several different factors affect local SEO ranking on Google, each one contributing to your positioning in relevant search results:
◾Your Google My Business (GMB) listing/profile
◾The consistency of name, address, and phone number (NAP) information in local business citations
◾Domain authority
◾Quality (not simply quantity) of local search citations
◾Click-through rate (CTR) from online search results
◾Keywords, specifically geo-targeted keywords
◾User experience
◾Quality and diversity of online business reviews
◾Link signals
◾Your Google My Business (GMB) listing/profile
Building a successful strategy is often highly complex, with many pieces to the local SEO campaign puzzle. Advertising Hub’s digital marketing agency in Albany, NY has developed a highly organized series of tactics to improve your local SEO ranking, relying on our extensive expertise to launch smart, targeted efforts on your behalf.
Local SEO Audit
The first stage of our local search engine optimization service is a comprehensive local SEO audit, which thoroughly assesses your current organic search ranking and any in-progress strategies. Our team will evaluate various components that contribute to your current positioning, building a detailed understanding of your geographical location/service areas, target audience, and more.
Local Keyword Research & Strategy
Our local SEO marketing agency conducts in-depth, extensive keyword research and analysis, mapping out your business’s most effective geo-specific keywords. Based on industry-relevant location-based keywords, search intent, and other important aspects of local SEO, we will help you plan local-centric content and provide you with a local keyword ranking report.
Google My Business (GMB)
Whether you have a single brick-and-mortar location or are operating a multi-location enterprise, your Google My Business (GMB) listing is of paramount importance for online reputation. Our SEO strategists will help you learn how to optimize a Google My Business listing and streamline various online listings to maximize accuracy, consistency, and quality.
Business Citation Management
A local SEO citation includes any reference of your business name and address on a website other than your own. Leveraging the right third-party sites translates into a stronger online representation for your brand.
Advertising Hub will locate the best third-party local online directories for your business, industry, and target audience, including prominent business directory platforms and niche sites.
On-Page Optimization
Have you optimized your Albany website for local SEO? With an approach founded on local SEO best practices, we will optimize your homepage and metadata, develop geo-targeted service and industry pages, and activate crucial social media signals. As a result, search engines like Google will better interpret your business, offerings, and location, thus boosting rankings and search visibility.
Link Building
Solidifying your digital footprint is one of the most effective ways of supporting local SEO, and Advertising Hub can help you do that. We will implement local link-building practices that attract high-quality, high-value links while simultaneously expanding citations, managing email outreach campaigns, and designing hyper-localized, SEO-optimized landing pages.
Localized Content Creation
To capture the attention of local online users, you’ll need to present them with appropriately tailored content. Our local SEO content creators work with our SEO specialists to form a strategy that makes the most of well-written, engaging and valuable content that will appeal to your audience and search engines.
How Our Albany Local SEO Company Drives Results
Advertising Hub (along with our parent company, Hubbard Broadcasting), is built on an unmatched foundation of industry expertise, innovation, and dedication to our clients. When you partner with our Albany local SEO company and digital marketing team, you are making an outstanding decision for your business.
We are committed to maintaining the highest standard of excellence and serving as a leader in our field now and in the future. Not only have we developed proven strategies for local SEO success, but we will also continue to keep pace with advancements in technology, search engine algorithms, and consumer needs. You can expect an excellent SEO service provider, clear communication, and the highest level of integrity every step of the way.
Advertising Hub has the well-established local search engine optimization processes, essential tools, and forward-thinking strategies you need to grow and expand your Albany business SEO performance.
Strategies Powered by Data
Not every type of business requires the same local SEO strategy; in fact, there is no such thing as a universal approach to effective digital marketing services. Advertising Hub conducts extensive research to prioritize your brand’s local SEO needs, determining the best options to maximize your budget and long-term results.
In-Depth Analytics and Reporting
Our appreciation for data doesn’t end at the planning stages; our team continues to tap into the power of information to measure campaign performance and quickly address potential challenges. Our reporting processes consistently evaluate what’s working and what’s not, so we can course-correct if and when necessary. You’ll also be able to see exactly how your local SEO solutions are moving your business forward toward your goals.
Flexible Local SEO Pricing
How much do local SEO services cost? Advertising Hub provides affordable custom pricing options that don’t sacrifice quality. Because our digital marketing solutions are completely customizable, our team can work with you to find a plan that fits your budget and business goals.
Extensive SEO Expertise
Albany search engine optimization is an ever-evolving entity, one that requires highly specialized knowledge and skill. Although many local SEO services promise to make it easy to “DIY” your online presence, you need an expert in the field – otherwise, you can waste time, money, and effort. Our local SEO agency has years of combined experience and industry know-how, so that you can put your trust in us.
A Multi-Pronged Approach to Success
Enlist a team that will do everything possible to improve your local SEO ranking, and you’ll be able to see better, more sustainable results. Advertising Hub combines fast-action tactics with long-term strategies, so your brand can gain digital presence and maintain steady growth. We’ll prioritize the efforts that mean the most to your business while still ensuring your strategy has staying power.
Let’s chat about Local SEO and how it can work for you
Advertising Hub - Albany, NY
WNYT-TV NewsChannel 13 - Albany
715 N Pearl St
Albany, NY 12204
Albany Local SEO FAQs
How does Local SEO in Albany work?
Local SEO in Albany is a targeted search function that ensures your business or organization shows up in search results when people in your area are searching for similar services or businesses. Google uses complex algorithms to categorize and rank hundreds of thousands of websites based on any number of categories. What makes Local SEO unique is that it leans on Google’s “proximity factor” that takes a persons location into account when they are searching and renders results based on their geographic location.
Why are Local SEO Services important?
Local SEO services for your Albany business are important because it helps you compete with other local businesses. It also ensures you will show up in search and drive local traffic to your front door or to pick up the phone and call for an appointment. The majority of consumers are looking for businesses near them to frequent.
How much do Albany Local SEO services cost?
Albany local SEO services are typically bundled into your digital marketing services package, making this one of many tools used when creating your strategic digital marketing plan. Ala carte pricing typically starts at $150/hour.
What are Local Citations?
Local citations for Albany businesses are local 3rd party online directories that include NAP, your business’ name, address and phone number.
What is the difference between SEO and Local SEO?
SEO includes a much broader audience on a state, national or global level. In contrast, Local SEO is hyper-focused on positioning your Albany company to show up in search when a search is conducted in proximity to your business.
Does my Albany business need local SEO services?
Local SEO services increase your visibility in search among other businesses in the Albany area. This helps you effectively compete online for business. If you don’t show up when searched locally, a customer may choose a competitor because they can’t easily see where you are located or how to contact you.
Image Credits: DEEMKA STUDIO
