Create highly effective ads that target people according to their online behavior.
What is Behavioral Targeting?
Have you ever wondered how “those ads” know what kinds of things you are interested in? One minute you are looking at websites about a paleo diet, and the next thing you know, ads for paleo meal delivery services start appearing in your Facebook newsfeed. This is an example of behavioral targeting advertising. And guess what? Behavioral target ads have high conversion rates. Statistics show that people click on the ads and make purchases.
Benefits of Behavioral Targeting
At Advertising Hub, using behavior targeting segmentation, we can target people by their likes and how they typically “behave” online. Knowing these key things help us guide you on what kind of content will most likely render a conversion or sale. The effectiveness of behavioral targeting advertising is amplified when used with various other ad placement methods, including geofencing, geotargeting, demographic targeting, and remarketing.
Increase CTR and Conversions
Highly targeted ads and increased ad relevancy lead to higher click-through rates (CTR) and conversions.
Improved User Experience
Users like your ads more simply because they have already shown interest in similar things online.
Retargeting
Using behavioral targeting strategy, we can also pair this with retargeting ads that will show the same ad to the same user repeatedly, making a purchase more likely.
Learn more about behavioral targeting Ads
How does online behavioral targeting work?
Data is collected from various places using tracking pixels and stored in a Data Management Platform (DMP), an intermediary, or information warehouse. It then sorts, categorizes, and segments it for advertisers’ use. Common segments collected include a user’s IP address, geolocation, searches and pages visited within certain websites, searches within search engines, frequency of interactions with areas of certain websites, previous purchases, etc. No personal identifying information is disclosed—for example, no first and last names, etc. These segments are turned into general-interest statements such as “interested in healthy food” or “made purchases on two or more health food websites.”
