MARKETING SERVICES

Pay Per Click (PPC) Management Services

Pay-per-click, PPC management services can be a profitable marketing strategy that provides rapid results through the benefits of highly targeted advertising campaigns.

PPC ads are a well-established tactic that consistently proves to be highly cost-effective, putting you in charge of your ad spend and delivering your message to the right people at the ideal time. Using precision-level visibility, you gain the ability to accelerate the customer journey and drive relevant traffic, higher conversion rates, and increased profits.

Advertising Hub is an experienced PPC agency that can create, implement, and optimize PPC marketing services that align with your objectives.

Get immediate results and drive more leads with PPC marketing!

What is PPC Advertising?

PPC advertising is a method of paid search marketing that puts your ads in front of users in your target market, requiring you to pay only when a user clicks on the advertisement (hence the name “pay per click”).

There are several different types of PPC ads available, offering up a variety of options to suit your needs:

So, how do PPC ads work? In simplest terms, pay-per-click advertising is a marketing tactic based on keywords and phrases. PPC services like Google AdWords assign a dollar value to search terms based on search volume, competition level, and difficulty. The higher the number of advertisers competing for a specific keyword, the higher the price.

Through a complex automated process, search engine advertising professionals leverage their ads’ quality score to improve the ad’s positioning and reduce the cost per click. And because only a limited number of spaces are available, you’ll need to be prepared to go head to head with your competitors.

When you partner with our PPC professionals at Advertising Hub, we will better equip you to navigate the technicalities of PPC advertising and maximize its cost-effective benefits.

Boost Your ROI with PPC Ads

How PPC Can Help Your Business?

With the right PPC strategies, you can take advantage of key opportunities to put your brand in front of prospective customers. PPC advertising can offer short- and long-term benefits, boosting conversions and enhancing ROI while building a more extensive customer base and increasing online visibility.

Paid advertising boasts an average of 200% ROI, with PPC ads earning clicks from around 65% of customers. What’s more, your ads can improve your brand awareness by upwards of 80% – the data speaks for itself. Pay-per-click advertising is one of the most widely used advertising frameworks for marketers prioritizing an optimal ROI. It is a fantastic way to ramp up your overall digital marketing efforts.

If you’re considering investing in PPC marketing, you can look forward to these benefits and others:

Rapid Results

Whereas many digital marketing tactics take some time to produce results, pay-per-click ads are one of the fastest ways to see a measurable gain in high-converting customers. One of the few strategies provides virtually immediate results, with performance that you can measure as soon as a PPC campaign is activated.

Targeting on a Granular Level

As you may well know, the key to successful marketing is serving highly targeted messages to the ideal online users. PPC services allow you to set clear parameters for your target audience based on factors such as online activity, search behavior, demographics, location, and more.

Immediate Traffic

When operated in tandem with search engine optimization (SEO), PPC ads can drive relevant traffic to your brand’s website. Interested ideal customers will be navigating to your website straightaway, where you can then focus on achieving conversions.

Complete Customization

PPC advertising provides an incredible amount of flexibility, so you have the freedom to develop digital marketing campaigns that flawlessly fit your needs. Whether you’re working with a limited budget, have a particular target audience, or need to accommodate any other condition, it’s possible with PPC ads.

Invaluable Data

When it comes to high-performance marketing, data is worth its weight in gold. PPC marketing services produce a wealth of trackable data, elevating analysis and reporting to a new level. You’ll have myriad details at your fingertips, so you can optimize every search campaign now and in the future.

Our Pay Per Click Management Services

Advertising Hub offers a comprehensive selection of PPC ad services, streamlining your marketing strategy and putting meaningful results within reach.

Our skilled team of PPC specialists will develop and implement a personalized PPC strategy that encompasses your business model key objectives, tapping into their extensive knowledge of advanced keyword research, ad creation, and campaign management services to serve you. We value collaboration and open communication, so you’ll be in complete control at every stage of the process.

Depending on your needs, Advertising Hub will facilitate the ideal PPC management services to propel your business towards growth.

Keyword Research & Analysis

Using industry-leading tools, our PPC agency will develop a deeper understanding of your customers’ search behaviors, so we can more accurately predict the best-suited keywords and phrases. You’ll gain access to a detailed and highly organized keyword list, which we will consistently refine for optimal results.

PPC Management

Enjoy the results of PPC ads without the hassle when you partner with our digital PPC advertising firm. We’ll handle every aspect of PPC marketing, from strategy and development to successful campaign launch and monitoring – all you’ll need to do is sit back and watch the qualified traffic come in.

Ads A/B Split Testing

Our PPC management team will utilize campaign comparison testing to increase the efficacy of your ads, evaluating factors such as headlines, CTAs, layouts, and images to determine which generates the best payoff. Split testing serves as a data-driven means for optimizing ongoing PPC efforts and driving improved performance in the long term.

Landing Page Conversion Optimization

We’ll ensure that your potential customer arrives at expertly-developed landing pages designed to compel them to take action. With high-performing keywords, powerful headlines, quality content, and persuasive CTAs, our PPC company will build up the quality and quantity of your leads.

Conversion Rate Optimization (CRO)

Our team will implement a clear strategy to elevate your Quality Score and your conversion rate, enabling you to connect with the right people at the right time – and in the perfect place. Your customers will be more motivated than ever to progress through the sales funnel, and your profits will prove it.

PPC Social Media Advertising

Social media platforms dominate our modern society, meaning you can’t afford to leave it out of your PPC strategy. Connect with your customers where they already spend so much of their time and do it through cost-effective pay-per-click social media marketing ads.

Why Choose Advertising Hub for PPC Management?

You may have many different options for pay-per-click management agencies – so what makes Advertising Hub different? Ultimately, our proven success stems from industry experience, in-depth expertise, innovation, and commitment to our clients.

We’ve built a trusted PPC advertising firm on a solid foundation of decades of marketing experience, balancing time-tested strategies and groundbreaking new ideas to support client success. When you choose Advertising Hub, you can expect a personalized experience that prioritizes your needs and goals.

Here are just a few of the things that set our PPC management firm apart:

Extensive Keyword Research

We go far beyond surface-level research, conducting intensive analysis to inform our PPC strategies. Whereas other PPC teams might complete a “one and done” assessment, our PPC management agency continuously evaluates your keyword list to ensure we understand your audience’s search intent and interest.

Effective Ad Copy

Without well-crafted ad copy, PPC campaigns will fall flat. Our talented PPC ad writers will develop original and compelling content that captures your audience’s attention and conveys your message.

Landing Page Optimization

We’ll integrate PPC best practices with SEO strategy to strengthen your landing pages, increasing the chances of conversion significantly. Because our team understands the nuances of a successful landing page, we can implement smart tactics for optimization.

Transparent PPC Management Pricing

You deserve to know precisely what to expect regarding your PPC ad spend, and our hassle-free pricing ensures that all costs are transparent. Our PPC specialists will work with you to establish your budget and business goals, outlining a pricing plan that meets your needs.

Detailed Reporting

One of the most significant benefits of PPC advertising is the array of data it can provide. Our PPC marketers provide consistent reports that communicate all pertinent information, making it easy to understand campaign performance, opportunities for improvement, and google analytics metrics and more.

Tailored Strategies That Work for You

The best PPC ads and campaigns are those that have been carefully customized according to a brand’s objectives, ideal audience, and marketing goals. We want to learn about your vision for your business, so we can create smart digital advertising strategies and high-performing ads to match.

Learn about PPC Management Services Today!

Pay Per Click FAQs

What is PPC or Pay Per Click?

Pay Per Click is an online advertising model whose pricing structure is based on the number of times a person clicks on the advertisement. This type of payment structure is particularly cost effective if you have a call-to-action on the landing page the ad is driving traffic to.

How do you determine the success of your PPC campaign?

It’s straightforward to assess the campaign’s effectiveness using the following formula: Cost Per Click (CPC) = cost ÷ clicks. You can take this a step further to determine how much gross profit each conversion (action taken once a person clicks) rendered on average by looking at what was purchased or what service was generated. This will answer the often hard-to-answer question, “How much is each new customer worth?”

Be sure to subtract the cost of your overall campaign to see how much money you made in straight profits. Pro tip: if you lost money, or broke even, keep at it. It takes time to build up brand awareness and a customer base.

What are the advantages of PPC?

You pay only for the visits you receive.
Easy to run ad variations (A/B testing) and compare the most effective ad.
Keyword targeting. With PPC ads, no click goes to waste. Only the keywords, categories, and other designated parameters will see your ad.
Control your PPC costs. PPC ads allow you to set limits on your overall ad spend.

What’s the difference between PPC and SEO?

They are entirely different methods of brand-building. SEO is the process to improve your website’s visibility among the billions of pages that make up the Internet and the trillions of searches conducted each year. While PPC ads are created independently from your website to drive web traffic back to your website where the visitor may be encouraged to take a specific action, such as make a purchase. One can not be exchanged for the other equally, but they work very well together.

What are the different types of PPC Ads?

Many different ads offer PPC to drive user engagement and generate leads. The most popular include Google Ads, Search, Display Advertising, Social Media, Facebook advertising, Google Shopping, and In-Stream.

What is PPC Search Engine Marketing (SEM)

It’s a digital marketing strategy used to improve your ranking in search engine results pages (SERP) and refers exclusively to paid search engine marketing. It works by driving traffic to your website through Google ads, Bing ads, Facebook ads, video ads, and more, which helps build your website’s credibility and increases its competitive keyword rankings on SERPs.