In the modern retail industry, the opportunities for success are plentiful – but the competition can be fierce. With a smart strategy for retail marketing services, you can ensure that your brand effectively reaches the consumers interested in the products you offer.
From crafting tailored advertising messages to leveraging the power of social media, the right marketing tactics are key to staying one step ahead of your competitors, building a brand identity, and gaining the trust of existing and prospective customers alike. And when you consider the rapid pace of retail and the ever-shifting complexities of retail marketing, partnering with an experienced advertising agency is one of the best investments you could make in your business.
Advertising Hub is a full-service marketing agency equipped with extensive experience in retail marketing. Our dedicated team of professionals will plan, execute, and optimize a data-driven marketing strategy aligned with your unique goals and needs, delivering results that directly support your business objectives.
Whether you are an established retailer needing a revamped marketing plan or a newly-debuted brand starting from scratch, Advertising Hub is the retail marketing agency that can help you set your business up for success.
Promote Your Brand with a Retail Marketing Agency
When it comes to building a thriving retail business, prioritizing brand awareness is essential. Regardless of your target customer base, industry niche, or even the size of your business, you’ll need to figure out how to cut through all of the noise and come out ahead of the competition – which requires a sustainable and savvy approach to retail marketing.
But what is the best way to promote a retail business? Ultimately, there’s no one-size-fits-all plan that can be applied to retailers across the board. Instead, a precisely customized strategy is the most effective means for gaining the momentum that will benefit your business.
When you partner with our retail marketing company, you can tap into a diverse range of tools and resources for brand promotion. Using strategies such as SEO, PPC advertising, social media, content marketing, and more, we will get your brand in front of people that can provide tangible value to your business.
Retail Customers At-A-Glance
- 81% of retail shoppers research online before buying. (GE Capital Retail Bank)
- Most shoppers start the buying process by using a search engine query (LSA)
- Over 75% of shoppers use their mobile device as their primary computer for searching
- 80%+ say the sales experience is as important as its products (Salesforce)
- 40% become repeat customers from retailers that provide a personalized shopping experience across multiple channels (RetailNext)
Ready to Scale Your Retail Business?
How to Market your Retail Business
With more than 80% of retail shoppers going online to research products, services, and brands before making a purchase, a strong digital presence has become a cornerstone of a solid retail marketing plan.
So, it’s not surprising that U.S. retailers will spend over $50 billion on digital advertising – and if you aren’t investing in your brand’s online marketing strategy, you will inevitably fall far behind. Of course, that doesn’t mean that the more traditional forms of retail advertising are off the table, making it critical to take an approach that checks all the boxes.
Marketing a retail business requires a well-rounded variety of strategies, selected and tailored according to your brand’s needs. Our team of digital marketing experts can devise a comprehensive retail marketing plan guided by your goals and our proven tactics, implementing a customized combination of services that can evolve alongside your brand.
Retail search engine optimization (SEO) is the secret to claiming a spot at the top of online search results so that the people searching for the products you sell can easily find your business. Our SEO strategists for retail will conduct extensive research before creating a plan that encompasses on-page and off-page SEO to boost your rankings and generate more organic traffic.
For retailers with a brick-and-mortar business, local SEO is the difference between a steady stream of foot traffic and an empty store. Local search engine optimization for retail will help your brand gain ground in searches relevant to your geographic area, keeping your brand in the running for new and returning customers alike.
Retail web design requires a skilled hand that can address both form and function to craft an exceptional online experience for your customers. Ensure your website makes the right first impression by incorporating crucial characteristics such as mobile-friendly design, fast loading times, an attractive aesthetic, and a clear brand identity.
Great social media marketing services can expose an impressive number of people to your business, extending your reach beyond what traditional methods alone can provide. And in our digital age, maintaining an active and positive presence on social media isn’t an option for retailers; it’s something consumers expect.
Retail email marketing is a tried-and-true method that has become a staple for many businesses, and for a good reason. Email conversion rates surpass many other marketing tactics, particularly for brands operating e-commerce sites. We’ll help you develop interesting and relevant email marketing content that will motivate users to take action, translating into superior ROI for your business.
Using programmatic advertising for retailers can streamline your marketing strategy, opening you up to the flexibility of using automation for media buying. Advertising Hub will assist you in navigating the often-complicated details of programmatic ads, maximizing your budget, and putting algorithmic tools to work for you.
If you’d like to have precision-level control over your retail ad campaigns, pay-per-click (PPC) marketing could be the perfect fit. When done right, PPC ads can turn into high-quality leads that end up increasing your revenue. Our PPC experts will give you access to the best PPC platforms, harnessing analytics and well-written copy to produce meaningful results.
More and more users are expressing a preference for video content, a shift that is changing how retailers think about marketing. From short-form videos for social media (like TikTok, Facebook, and Instagram) to longer pieces that can be used in a myriad of ways, Advertising Hub will show you how video production services for retail can become one of your greatest assets.
Even though internet marketing has become a major focus for retailers, streaming audio ads have continued to prove that they have serious staying power as an effective strategy. Learn how to use streaming audio to market your retail business, including delving into campaigns on streaming platforms and online stations.
TV advertising might look a little different these days, with the arrival of CTV ads leading to major changes in the market – but it’s still a medium that can connect your brand with qualified customers. Advertising Hub will help you determine how to use TV and streaming platforms to their fullest potential, supporting you through every stage of the process from conception to execution.
Examples of retail businesses we work with:
- Grocery
- Clothing
- Department
- Convenience and Gas
- Storage
- Online only
- Specialty
View our complete list of marketing services. We offer comprehensive services to build your companies’ brand and customer base through a customized marketing strategy that uses many advertising placement tactics and tools. Let us be your dream team!
A Retail Marketing Agency That Delivers Results
The best retail marketing strategies are those that translate into measurable growth for your business model, moving your brand forward to achieve and surpass important milestones and goals. Advertising Hub is a respected advertising agency that offers a wide range of digital marketing services and has a strong track record of success in retail marketing, working with a broad range of clients to plan, implement, and manage results-oriented campaigns.
With us on your side, you can benefit from our team’s extensive expertise, innovative approach, and high standard for excellence with retail marketing services that will help you:
- Increase website and in-person traffic
- Boost revenue through improved sales
- Foster a strong brand identity and awareness
- Enhance your online reputation
- Outperform competitors
- Optimize your marketing spend
- Strengthen customer loyalty
- Elevate conversions
Learn more about how our digital marketing services for retailers can benefit your business: contact Advertising Hub today!
Ready to Scale Your Retail Business?
Retail Marketing FAQs
What is retail marketing?
Retail marketing is the process used by retailers to promote interest in and awareness of their goods, specifically to attract customers and generate sales. An effective retail marketing strategy is designed to propel consumers through the various stages of the customer journey, beginning with discovery and ending with retention.
Typically, successfully marketing a retail business requires a multifaceted approach that includes tactics such as:
- Search engine optimization (SEO)
- Local SEO
- Website design and development
- Social media marketing
- Email marketing
- PPC and programmatic ads
- Content marketing
- Ads on TV/radio platforms
What is omnichannel marketing?
Omnichannel marketing is a specific approach to consumer engagement. It leads to nurturing, in which a retailer/brand provides new and potential customers with access to products, support services, and offers across a multitude of channels, devices, and platforms.
In practice, omnichannel marketing is an excellent way to make sure you’re reaching your customers wherever they are. Your customers will no longer have to search extensively to find and interact with your business; rather, you are always just a click (or a phone call) away.
For example, you might implement an omnichannel approach by offering customer support on your website, via email and phone, and through Facebook Messenger. Or, you might set up capabilities for purchasing products on various platforms, including your website, social media sites, and others.
Ultimately, one of the biggest benefits of omnichannel marketing is the significant increase in customer satisfaction that comes from having simple, straightforward access to your brand.
Image Credits: DEEMKA STUDIO – one photo – PopTika – Montri Nipitvittaya / Shutterstock
