Marketing Services

OTT & CTV Advertising Agency Services

OTT (Over-the-top) and CTV (Connected TV) advertising.

As viewers diversify the ways, they consume their television media, so must advertisers in how they get their messages in front of them. With more and more people streaming their favorite shows or loading them up on their Smart TVs, advertisers are presented with even more opportunities to target viewers with paid messaging including the effective method of OTT & CTV advertising.

Advertising Hub helps businesses grow with results-driven OTT & CTV advertising agency services. We are experts in helping you navigate and place both OTT (Over-the-top) and CTV (Connected TV) ads. The acronyms are the scariest part. We promise.

What is OTT & CTV Advertising?

OTT/CTV advertising is the practice of placing targeted advertisements that are delivered to viewers who are engaging with streaming content. Also referred to as streaming TV advertising, this approach to digital marketing hones in on over-the-top (OTT) video content as a medium for connecting with consumers.

Exactly what is OTT content? Essentially, OTT represents any content viewers access via an online streaming device video service. It exists “over the top” of traditional television as an alternative (or addition) to the typical cable or satellite television providers. Viewers commonly interact with OTT content on an internet-connected TV, but they can also stream television and video on their mobile devices, tablet, and other devices.

Our OTT & CTV advertising agency services empower businesses and organizations to extend their reach beyond traditional linear TV ads, allowing them to deliver carefully crafted messaging to streaming entertainment users. At Advertising Hub, we will help you devise a tailored OTT advertising strategy based on your unique goals.

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OTT Advertising

Are delivered online through streaming and video-on-demand services and devices. OTT services include NBC’s Peacock, Disney+, Netflix, HBO Max, and Amazon Prime.

Connected TV Advertising

Are served on video content streaming through a connected device such as a Smart TV that has apps pre-installed and launched from within the connected device. CTV service providers include Apple TV, Amazon Fire TV, Roku, etc.

Benefits of OTT & CTV Advertising

According to recent data, over 83% of U.S. consumers use at least one subscription-based video streaming service, representing an increase of nearly 20% in the past five years. Tens of millions of Americans rely on their preferred streaming services daily, and many are “cutting the cord” and canceling their cable/satellite TV services altogether.

For businesses, this means that investing in OTT video advertising is no longer an option – it is a necessity. Using OTT ads, you can effectively reach your ideal target audience where they are already spending a significant amount of their time. It is a savvy way to engage with prospective customers meaningfully, leveraging precision-level targeting to connect with the right people at the right time.

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With OTT and CTV advertising, you can:

  • Boost brand awareness
  • Keep pace with your competitors
  • Maximize control over your digital advertising efforts
  • Optimize your marketing strategy using invaluable data
  • Access premium ad inventory
  • Achieve outstanding ROI

Access to IRL data

Unlike traditional or linear television, OTT and CTV offer advertisers extensive demographic data and the shows they are watching and when.

Trackable

Because of the online nature of this type of ad placement, each ad is trackable. A lot of useful information is gathered over each advertising campaign, helping you determine its overall success.

Consumer-centric

With OTT and CTV advertising we use a laser when targeting which audience to target. Based on a user’s demographic information and viewing behavior, we can more accurately predict which shows your advertisement will meet with the most significant ROI.

Not skippable

Ads placed in these formats are not skippable as they are within other platforms such as YouTube, making this an excellent investment.

Are you Interested in trying OTC and CTV ads? Let us Help!

What is the Difference Between OTT and CTV?

Over-the-top (OTT) and connected TV (CTV) devices are both widely popular methods used to access television and video content, differing from traditional linear TV. Although OTT and CTV are often used interchangeably in conversations surrounding advertising, they have key differences that are important to understand.

    • OTT is the specific delivery mechanism for online TV/video content, commonly implemented through streaming or video-on-demand (VOD) services that function in addition to (“over the top” of) traditional cable network providers.

     

    • CTV is an internet-connected device used for watching TV/video content online, such as a smart TV or gaming console (examples of CTV devices include Roku, Apple TV, Amazon Fire TV, PlayStation, and Xbox). A CTV device can also be used for streaming OTT content.

In simplest terms, “CTV” is used to specifically refer to the devices that allow consumers to view online television and video content (which can include OTT content).

How does OTT & CTV Advertising works?

As consumers of all ages shift significantly towards streaming video content and CTV content, the Advertising Hub team is partnering with businesses that want to align their strategies with the future of marketing.

Depending on your primary objectives, we will develop an OTT and CTV strategy that includes live and video on-demand advertising across the most suitable platforms for your brand and audience. You will have access to a broad range of inventory types, as well as both video and display ad options, with your streaming ads served programmatically based on the audience you want to reach.

Users will view your ad content when watching videos, movies, and TV shows on streaming platforms such as YouTube, Hulu, Amazon, and others. Our strategists will implement advanced audience targeting tactics to hone in on well-qualified users, making your messages as effective as possible. By tapping into audience insights, innovative strategies, and industry best practices, Advertising Hub will deliver measurable results that benefit your brand in the long term.

Expertly-crafted ad content

One of the most important aspects of any CTV campaign is the quality of the ad content itself. Advertising Hub will develop personalized advertisements to resonate with your ideal audience, incorporating engaging elements to capture their attention and motivate action.

Advanced targeting capabilities

The best CTV and OTT ad strategies are those that utilize audience targeting to the fullest potential. Our goal is to get your ads in front of the consumers that will provide the most value to your business, which we accomplish through highly advanced audience targeting tactics.

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Ongoing optimizations

Once we launch your CTV ad campaigns, the work isn’t finished. Advertising Hub continuously tracks and measures every campaign’s results, pinpointing its successes and improvement opportunities. This information is then used to optimize your strategy, taking your success to the next level.

Improve Impressions with OTC and CTV advertising!

Why Choose Our OTT & CTV Advertising Services ?

Advertising Hub provides industry-leading CTV/OTT marketing services to a diverse range of clients, making it simple to leverage customized streaming ad strategies to grow your business. Whether your focus is driving traffic to your website, increasing revenue, or expanding brand awareness – or all of the above – our talented team is ready to help.

OTT/CTV advertising is a versatile solution that can readily adapt to your objectives, allowing you to easily plan and execute productive programmatic campaigns. When you choose Advertising Hub for your CTV strategy, you can be confident that you have made a smart investment in your business.

Research-Driven Strategy

Data and analytics will heavily drive your CTV ad campaign efforts from the initial planning to the performance assessment. We construct an informed campaign based on in-depth research, closely examining your audience, competitors, and other factors. Once your campaign is up and rolling, we continue to assess progress against important metrics and goals so that we can make adjustments on the fly.

Comprehensive Reporting

When investing in any marketing service, you deserve to know exactly where your money is going – and how well your efforts are performing. Our detailed reporting shows you a clear picture of your CTV advertising campaign, including tangible metrics such as video completion rates, website traffic, in-store sales, and more.

Flexibility

At Advertising Hub, we understand that every single business is unique. So, we never attempt to apply a “one size fits all” approach to your marketing goals. Instead, our team of professionals will collaborate to create a plan that flawlessly fits your business. Whether that means working with a limited budget, pinpointing a niche audience, or prioritizing particular objectives, we are here to work for you.

Unparalleled Expertise

Led by our parent company, Hubbard Broadcasting, Advertising Hub has built a respected reputation as one of the industry’s most knowledgeable and experienced agencies. With an outstanding balance of expertise in the core principles of marketing and emerging trends, we are committed to serving as an asset to our clients.

Ongoing Communication & Support

When you choose to work with Advertising Hub, you can have the peace of mind of knowing that your needs will always come first. Our team will keep you informed every step of the way, keeping the lines of communication open at all times. If you have a question or concern, you are always welcome to contact us for help – and we will take rapid action to reach a resolution.

What Advertising Hub Can Do for You

Advertising Hub’s CTV/OTV advertising experts can help you get ahead of your competitors and connect with an audience of prospective customers so that you can drive more revenue and sales for your business. With decades of experience and a proven commitment to our client’s success, our digital marketing agency takes great pride in serving as a partner in innovation.

Contact us and speak to one of our strategists to learn more about our CTV advertising services today.

CTV and OTT Advertising FAQs

With CTV advertising, your business will create personalized marketing campaigns to deliver to users of streaming TV/video platforms and services.

First, select your preferred CTV advertising platforms (such as Facebook Watch, YouTube, Hulu, etc.). Then choose the best CTV ad type for your business and goals (display ads, video ads, pop-up ads, interactive ads, etc.). From there, you can implement audience targeting options to ensure your ad content appears in front of the users best suited to your products and services. 

As your campaign is in progress, you will have access to various metrics that illustrate its performance. This data can then be used to make thoughtful optimizations to maximize results.

CTV ads are often priced daily or according to the number of impressions per day. Pricing varies widely, depending on the platform, ad type, and many other factors. Because you can customize your CTV ad campaign, it is possible to use this tactic while adhering to a budget.

Image Credits: Profit_Image –  Rawpixel.com – Proxima Studio / Shutterstock

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