Marketing Services

Geofencing Advertising Services

A highly effective way to draw customers near your location.

Advertising Hub is a leading provider of geofencing advertising services, empowering you with the advanced tools and tactics you need to grow your business. Partnering with our geofencing agency means leveraging pinpoint accuracy to reach your target audience and your goals for revenue, growth, and more.

Geofencing advertising is one of the newest marketing strategies through mobile devices and GPS technology. At Advertising Hub, we use geofencing advertising as one ad delivery method to drive traffic through your front door. Geofencing is a highly effective way to draw customers near your location into your store due to an ad popping up with a special offer.

What is geofencing advertising?

Geofencing is an innovative, location-based targeting method that allows you to connect with your ideal consumers at the perfect place and time.

Essentially, geofencing services establish an invisible “fence” or geographic parameters. When a user enters the fenced area, it automatically triggers an advertisement, text message, or notification. Using geofencing technology, you can send highly relevant deals and promotions to your target audience within a specific window of time and place. It is usually implemented for mobile devices but can also be used on desktops and tablets.

Geo-conquesting is another effective tactic that taps into the potential of geofencing. Instead of drawing a virtual fence around your business, you create one surrounding your competition. In this way, you can target users that are in the area of your competitor’s business, delivering compelling messaging to attempt to persuade them to come to your business instead. For example, let’s say you own a local coffee shop. You might set up a geofencing campaign that sends a text message to users near a competitor coffee shop, promoting a “daily deal” that steers them toward your business.

 

How Geofencing Advertising Drives Business Growth?

It’s no secret that the most effective advertising tactics are those that successfully target your audience, presenting relevant messaging at the right time and place. Geofencing unlocks an entirely new level of targeting capabilities, keeping your business top of mind when it matters most.

Partnering with a geofencing company can be a smart investment for local storefront businesses that want to increase foot traffic and brand awareness, and it is also a valuable tool for businesses that are interested in adding new touchpoints for connecting with prospective customers. Both business-to-consumer (B2C) and business-to-business (B2B) brands can implement geofencing tactics to achieve important objectives and stay one step ahead of their competition.

Here are just some of the many ways geofencing advertising benefits your brand and business.

Boost Customer Satisfaction

Modern consumers want – and expect – a personalized experience regarding their interactions with various brands online and in person. With actionable geofencing advertising specifically tailored according to the audience, you can create a more customized, authentic interaction. It’s a smart method for appealing to their wants and illustrating the ways in which your brand can resolve key needs.

Increases Conversions

Advertising Hub’s geofencing services use your goals as the basis for all action, focusing on performance-driven tactics that deliver the results you want to see. Whether you’re working towards more in-store visits, quote requests, or another metric, geofencing can contribute to a higher conversion rate by bringing your ideal shoppers directly to you.

Generates High-Quality Leads

What if you could spend more time converting leads instead of constantly trying to find them? That’s exactly the advantage you stand to gain with geofencing. When properly implemented, geofencing allows you to skip straight to conversion because high-value consumers have already been drawn to your business.

Promotes Customer Loyalty

Attracting new customers is essential, but equally important is retaining your existing clients. Geofencing can be used to reach first-time potential customers but also to retarget an entirely separate audience. And when customers visit or contact you, following up with outstanding service will only reinforce the relationship.

Improves Brand Awareness

Your brand carries value, but consumers will need to know about your business before they can see exactly why you are a level above your competitors. Using geofencing services helps contribute to brand awareness by exposing new users to your business, both in the form of an initial introduction and an ongoing presence.

Targets Ideal Customers

When you begin using geofencing ad services, you’ll gain access to a wealth of information about your target audience. In turn, this information allows you to maximize the success of your targeting tactics, refining your marketing persona based on demographics, location, and other aspects. Then, you are better able to deliver more specific ads for specific audiences, improving your overall results.

Enhances other digital marketing strategies

Ultimately, the best approach to digital marketing is a comprehensive, integrated strategy that incorporates a broad range of methods. Geofencing advertising will complement other services, such as SEO, social media, and PPC advertising, arming you with data that will inform your efforts. As you execute a multi-faceted approach to marketing your business, you can elevate your brand’s online visibility and drive the results that are paramount to your goals.

How Our Geofencing Services Have Propelled Our Clients Towards Success

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Learn more about how geofencing fits your advertising strategy

Our Geofencing Advertising Services

Our team of skilled marketing professionals will plan, deploy, and optimize a geofencing advertising campaign that integrates your top priorities, utilizing an array of proven strategies to achieve sustainable results.

Because we have extensive experience in using geofencing technology, we are uniquely qualified to combine geofencing best practices with a forward-thinking, innovative approach. For our clients, that means reaping the benefits of the ideal balance of creativity and tried-and-true tactics – and having a dedicated partner every step of the way.

Whether you are operating a newly-launched business or an established brand, Advertising Hub will collaborate with you to craft a campaign strategy that checks all the boxes. Depending on your goals, needs, budget, and other factors, we will provide you with the services that will best serve you, including:

geofencing advertising services advertisinghubcom

Customized strategy

When it comes to marketing efforts, customization is key. No two brands are alike, which is why Advertising Hub is committed to developing tailored strategies for each and every one of our clients. You are the ultimate expert in your business, and we are the leaders in advertising innovation – together, we can create a plan to level up your business and your ROI.

Dedicated account manager

We firmly believe in the value of relationships, so you’ll have a dedicated account manager that serves as your point person at every stage in the process. Your account manager will invest the time and effort needed to learn as much about your brand as possible, building a detailed understanding of your audience, values, goals, and more.

Conversion Tracking

You’re making an investment in the future of your business, and you deserve to know whether or not it’s paying off. Advertising Hub provides full transparency with detailed, ongoing conversion tracking, making it easy to see exactly how your campaigns are performing in real-time. This information also allows us to make informed optimizations so that we can seize every opportunity for improvement.

Demographic & Behavioral Targeting

For best results, we utilize advanced targeting strategies based on key data, including demographics, behaviors, and more. At its most basic, geofencing relies on geographic parameters; we take it a step further by incorporating a multitude of data to hone in on your ideal audience.

In-depth Competitor Research

Competitor research is a vital step in any marketing strategy, empowering you with information that allows you to sidestep the competition. Advertising Hub’s marketing experts are constantly assessing and modifying your campaign based on this data, ramping up performance and results.

What Geofencing Advertising Can Do For Your Business

How does geofencing work to benefit your business? Consider this: with geofencing services, you gain the ability to target your audience on a granular level – far beyond the capabilities of traditional advertising methods. You can filter your audience according to their location, then serve relevant marketing messages based on factors such as an event they’re attending, the street they’re walking down, or even a competitor business they are near.

What’s more, you can set up geofences for advertising in a multitude of physical locations, including:

  • Business locations
  • Residential locations
  • Competitor locations
  • Event venues (concerts, festivals, conventions, trade shows, etc.)
You are able to target people at a specific time and place, calibrating your messaging based on the situation – the ultimate way to maximize the success of a campaign.

Using geofencing ad services, you can look forward to benefits that include:

  • Increased traffic in-store and online
  • More qualified leads
  • Increased sales/revenue
  • Better brand awareness
  • Strengthened customer loyalty

What Advertising Hub Can Do for You

As a geofencing marketing company with a proven track record of success, Advertising Hub can be your trusted partner in digital marketing.

Our company has decades of experience, and we are led by a team of the industry’s top marketers – and our passion for innovation is unmatched. We are committed to staying on top of the latest advancements in marketing technology, and we take great pride in offering cutting-edge services to our clients.

But above all, Advertising Hub prioritizes our clients – and your needs and goals are incredibly important to our team. We are focused on helping you achieve meaningful, measurable results and making progress that has a true impact on the present and future of your business.

For more information about how to use geofencing advertising to grow your business, contact Advertising Hub today.

Image Credit:  azrin_aziri / Shutterstock          

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