How does connected tv advertising work?

With CTV advertising, your business will create personalized marketing campaigns to deliver to users of streaming TV/video platforms and services. First, select your preferred CTV advertising platforms (such as Facebook Watch, YouTube, Hulu, etc.). Then choose the best CTV ad type for your business and goals (display ads, video ads, pop-up ads, interactive ads, etc.). From there, you can implement audience targeting options to ensure your ad content appears in front of the users best suited to your products and services. As your campaign is in progress, you will have access to various metrics that illustrate its performance. This data can then be used to make thoughtful optimizations to maximize results.

How much does ctv advertising cost?

CTV ads are often priced daily or according to the number of impressions per day. Pricing varies widely, depending on the platform, ad type, and many other factors. Because you can customize your CTV ad campaign, it is possible to use this tactic while adhering to a budget.

Duluth CTV & OTT Advertising Agency

Duluth OTT (Over-the-top) and CTV (Connected TV) advertising

As viewers diversify the ways, they consume their television media, so must advertisers in how they get their messages in front of them. With more and more people streaming their favorite shows or loading them up on their Smart TVs, advertisers are presented with even more opportunities to target viewers with paid messaging including the effective method of OTT & CTV advertising in Duluth, MN.

Advertising Hub helps businesses grow with results-driven Duluth OTT & CTV advertising agency services. We are experts in helping you navigate and place both OTT (Over-the-top) and CTV (Connected TV) ads. The acronyms are the scariest part. We promise.

What is OTT & CTV Advertising in Duluth, MN?

OTT/CTV advertising in Duluth, MN is the practice of placing targeted advertisements that are delivered to viewers who are engaging with streaming content. Also referred to as streaming TV advertising, this approach to digital marketing hones in on over-the-top (OTT) video content as a medium for connecting with consumers.

Exactly what is OTT content? Essentially, OTT represents any content viewers access via an online streaming device video service. It exists “over the top” of traditional television as an alternative (or addition) to the typical cable or satellite television providers. Viewers commonly interact with OTT content on an internet-connected TV, but they can also stream television and video on their mobile devices, tablet, and other devices.

Our Duluth OTT & CTV advertising agency services empower businesses and organizations to extend their reach beyond traditional linear TV ads, allowing them to deliver carefully crafted messaging to streaming entertainment users. At Advertising Hub, we will help you devise a tailored OTT advertising strategy based on your unique goals.

Duluth OTT Advertising

Are delivered online through streaming and video-on-demand services and devices. OTT services include NBC’s Peacock, Disney+, Netflix, HBO Max, and Amazon Prime.

Duluth Connected TV Advertising

Are served on video content streaming through a connected device such as a Smart TV that has apps pre-installed and launched from within the connected device. CTV service providers include Apple TV, Amazon Fire TV, Roku, etc.

Benefits of OTT & CTV Advertising in Duluth, MN

According to recent data, over 83% of U.S. consumers use at least one subscription-based video streaming service, representing an increase of nearly 20% in the past five years. Tens of millions of Americans rely on their preferred streaming services daily, and many are “cutting the cord” and canceling their cable/satellite TV services altogether.

For businesses in Duluth, MN, this means that investing in OTT video advertising is no longer an option – it is a necessity. Using OTT ads, you can effectively reach your ideal target audience where they are already spending a significant amount of their time. It is a savvy way to engage with prospective customers meaningfully, leveraging precision-level targeting to connect with the right people at the right time.

With Duluth OTT and CTV advertising, you can:

Boost brand awareness
Keep pace with your competitors
Maximize control over your digital advertising efforts
Optimize your marketing strategy using invaluable data
Access premium ad inventory
Achieve outstanding ROI

Access to IRL data

Unlike traditional or linear television, OTT and CTV offer advertisers extensive demographic data and the shows they are watching and when.

Trackable

Because of the online nature of this type of ad placement, each ad is trackable. A lot of useful information is gathered over each advertising campaign, helping you determine its overall success.

Consumer-centric

With OTT and CTV advertising we use a laser when targeting which Duluth audience to target. Based on a user’s demographic information and viewing behavior, we can more accurately predict which shows your advertisement will meet with the most significant ROI.