Geotargeting is marketing strategy used to serve advertising to both broad and highly specific audiences.
Geotargeted marketing is a common marketing strategy used to serve advertising to both broad and highly specific audiences. At Advertising Hub, we use geotargeting advertising and a host of other marketing strategies, including geofencing, behavior targeting, demographic targeting, and remarketing.
What is geotargeting?
Quite simply, geotargeting is location-based marketing allowing you the ability to target users within a certain geographic area exhibiting certain behaviors. Geotargeting also lends the flexibility to exclude certain geographic areas. For example, a medical practice with three locations in different cities can target ads to only the immediate areas surrounding their clinics. This is done through a sophisticated ad placement platform that allows you to include only the areas or zip codes immediately surrounding each clinic and exclude the rest.
How Geotargeting Can Help Your Business?
Customized content
When you know where your audience is located, you can make your content speak directly to them and make localized specialized offers that make them feel special.
Instant gratification
When your customer is close-by, your service is convenient for them, making it much more likely they’ll make an “end-aisle” purchase.
Increased credibility
Statistics show people trust a local business more quickly and are more likely to use local services before other unknown entities.
Achieve your marketing goals with Geotargeting Advertising
How does geotargeting work?
Geotargeting uses privacy-compliant location data from mobile devices collected and stored by those popular ad serving platforms mentioned above. This data is then organized and made accessible through a user-side platform for advertisers to use filters that segment their audience to meet their ad placement needs.