MARKETING SERVICES

Display Advertising Services

Reach your target audience quickly and efficiently with display advertising services.

Display advertising services are a tried-and-true format to deliver your online advertising. Of all the ad delivery methods, this one is the most well-known. The ads appear in all shapes and sizes (banners, blocks, etc.) and include text, static images, video, or moving gifs. Because of their versatile nature, banner ads are placed almost everywhere online, including on Facebook, Instagram, Google Search, and 3rd party websites affiliated with the Google Display Network (GDN). You’ll also find display ads on niche websites that run advertising independently from major ad conglomerates like the GDN.
At Advertising Hub, we use display ads and other ad placement methods to maximize your ad dollars and drive target visitors to your website or landing page. The statistics that this type of advertising renders make it easy to tell if it’s an effective ad placement.

What is Display Advertising?

Display advertising encompasses a broad range of paid online advertisements that capture users’ attention via text, images, video, audio, or rich media. These advertisements are then displayed across relevant websites and app networks.

Display ads can come in a wide variety of sizes and are most commonly showcased in a banner or designated sections of a webpage, social media platform, or digital app. Depending on your brand’s goals, you can tailor a display ad campaign to fulfill specific needs. For example, some display ads aim to educate and inform, while others are designed to entertain.

Common types of display ads include:

Advertising Hub is an experienced display ad agency providing customized solutions for various businesses across all industries.

We design display ad campaigns that deliver results.

How Display Advertising Helps Your Business Grow

When you consider the larger purpose of digital advertising, one of the foundational goals is to expand your brand’s online visibility. Specifically, your business benefits when you can reach the individuals most likely to be interested in the products and services you offer – and that’s exactly what display ads can do.

Display advertising positions your business in digital spaces where your audience is already active. You gain the opportunity to connect with both new and existing audiences utilizing highly customizable visual advertisements, taking advantage of a virtually limitless variety of targeting and creative options.

At Advertising Hub, our marketing experts can help you build display ads into a larger strategy in an innovative, effective way that aligns with your objectives.

Together, we can leverage the benefits of display advertising, including:

Nurture brand awareness

Display ads get your brand in front of the people most likely to be interested in what you offer, expanding overall awareness. So, even if an ad doesn’t earn a click or conversion, it still serves a meaningful purpose.

Make a quick, effective impression

Display advertising is an excellent fit if you’re hoping to convey a clear message at a glance. An attention-grabbing display ad makes a statement in a split second without requiring your audience to invest time in consuming content. And even if users scroll past the ads, they subconsciously absorb the message.

Customize campaigns to fit your goals

Display advertising is incredibly versatile, mainly because there are many ways to fine-tune a campaign based on particular needs and goals. As a result, you can zero in on key goals and use a structured approach to achieve the objectives that matter most to your business.

Utilize a cost-effective marketing strategy

With display ads, you can reach an impressively large segment of your target audience with relatively minimal effort – and a reasonably low cost. Because you’ll be able to develop ads with a broader reach quickly, your money, time, and effort will go far.

Complement other marketing strategies

A well-rounded digital marketing plan incorporates a diverse mix of strategies, many of which are focused mainly on highly specific metrics like traffic or conversions. But regardless of your goals, display ads work remarkably well to support your “big picture” marketing efforts.

How does targeting work with online display advertising?

Digital display ads benefit all organizations and businesses that use them. However, to reap the full rewards of an online display advertising campaign, you need to have a well-defined call-to-action, which your team at Advertising Hub is glad to help you define.

Placement targeting

You choose the websites you wish to have your ads appear on. This is a good choice when your audience is hyper-targeted or in a narrow niche. Or if you are targeting an industry-specific audience with unique interests, i.e., Arabian horse breeders.

Keyword targeting

We research the best short, and long-tail keywords used in your industry that people use to find your services or product. These keywords help us identify where to display your ad to attract potential customers looking for these services or products.

Topic targeting

This type of targeting allows your ads only to be displayed on websites about certain topics chosen from a predetermined list. Similar to keyword targeting, except your ads appear according to the topic rather than search phrases.

Audience targeting

This one is the cousin to retargeting ads in that we can place your ads according to user behavior, search history, and interests. Unlike topic targeting, which only shows your ads on content related to the chosen topic, this ad follows the user on any website because they have shown interest in the targeted topic.

This cultivates an already interested pool of users by placing your ad in front of them after they visit your website, perhaps while they are cruising Facebook or scrolling through Instagram.

Why Choose Us for Display Advertising Services

Advertising Hub is a full-service digital marketing company and display advertising agency that can provide you with the essential services you need to grow your business.

Our knowledgeable team is committed to going above and beyond for our clients, delivering exceptional-quality experiences, measurable results, and long-lasting professional relationships. And with decades of shared experience and a broad skill set, the Advertising Hub paid ad experts to have what it takes to keep you a step ahead of your competition.

When you choose us as your partner in marketing, we will essentially become an extension of your team – one that is fully invested in your success. Advertising Hub prioritizes your wants and needs, respecting your vision for your business above all.

Our results-driven display ad process has been extensively fine-tuned, offering an array of benefits that set us apart from other agencies:

In-depth research and data analysis

The best display ad campaigns are built on a strong foundation of accurate, up-to-date information. That’s why Advertising Hub works tirelessly to learn everything possible about your audience, competitors, and other critical subjects so that we can develop a well-informed strategy.

Precision-level ad targeting

We implement specialized parameters to put your display ads in front of highly qualified users, increasing the odds of conversion. Additionally, highly intentional retargeting efforts can make a world of difference for your business’s ROI growth.

Detailed and consistent reporting

With comprehensive, real-time reporting, you’ll be able to see precisely how your display ad campaigns perform. We’ll help you learn more about how display ads are a part of the larger user journey and what each key performance indicator means for your business.

Ongoing optimizations

There’s no such thing as “set it and forget it” when it comes to effective advertising – in fact, this approach is a quick and easy way to waste your advertising budget. Our team will constantly monitor ad performance, looking for opportunities for improvement and making targeted optimizations in real-time.

A holistic approach to digital marketing

Your best results will come from a marketing plan that features a carefully curated selection of strategies. Advertising Hub offers an array of digital marketing strategies to utilize in tandem with display advertising, empowering you to get your business on track toward sustainable growth.

Learn more about Display Advertising

Display Advertising FAQs

A display ad network is a tool or platform that allows marketers/businesses to manage how their advertisements are distributed across various publishers, audience segments, content categories, and more. In simplest terms, the "connection point" gives you control over where, when, and how your display ads appear.

There are several different display ad networks, the best known of which is the Google Display Network.

Pay-per-click (PPC) advertising vs. display advertising is essential to understand. PPC ads appear on relevant search engine results pages (SERPs). However, display ads are shown on specific websites or apps.

Absolutely. A display ad campaign can provide a streamlined, effective means of reaching a broad (yet targeted) audience when properly implemented. And because you have such a significant amount of freedom to customize your strategy, you can create a plan that perfectly aligns with your needs.

The Google Display Network alone reaches more than 90% of all Internet users around the globe - that statistic alone illustrates just how valuable display advertising can be.

Usually, display ads are bought on cost-per-mille (CPMs), a specific cost per 1,000 impressions. The actual process of purchasing display ads can be complex, so it is generally best to work with an experienced team who will plan, buy, and manage advertisements on your behalf.

Like any marketing strategy, display advertising costs vary based on various factors. But on average, the cost-per-click of an advertisement on the Google Display Network is less than $0.60. Once you set your total budget for display advertising, we will create a matching strategy.

Placements are the locations where a display ad can appear. For example, a placement can refer to a specific webpage, an entire website, a video, a mobile app, and other online locations. Using placement targeting, you can select certain locations or opt for automated placing based on other targeting parameters.

 

Image Credits: imajinajibwavebreakmediaChaay_TeeGrafvish / Shutterstock

 

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