Online Video Advertising
Using online video advertising services to promote your product, service, or brand is an excellent way to grab prospective customers’ attention. At Advertising Hub, we help you determine if video ads fit your brand strategy. Video is an incredibly powerful tool and, when used effectively, can have a profound impact on your company’s goals.
What is Video Advertising?
Video advertising is a marketing strategy that presents ad content before, during, or after streaming video content. More specifically, as the name suggests, it is advertising that takes the form of video. Video ads can range from just a few seconds long to upwards of 5 minutes, and the various types of ads available are only continuing to become more diverse.
As an experienced digital marketing and online video advertising company, Advertising Hub implements highly targeted video campaigns that deliver original and engaging content to your ideal audience. With the average person watching about 19 hours of video content per week, there’s no question that video advertising is an opportunity your business can’t afford to miss.
How Does Video Advertising Help Your Business Grow?
By 2024, it is estimated that companies will be spending more than $12.5 billion on video marketing – for a good reason. Videos are a powerful tool and a valuable component of any marketing strategy, no matter the size of your company or your industry niche. With video advertising, you can effectively convey your message in an easy-to-digest and engaging format, achieving impressive ROI and supporting the growth and success of your brand.
By partnering with a knowledgeable team of video marketing professionals, you can leverage the benefits of video ads to attain meaningful results.
Brand Awareness
Even a five-second video can tell your brand’s story far more effectively than other forms of advertising. Video ads not only get your brand out there; they do an excellent job illustrating your products, services, and even values dynamically and memorably.
Increase Website Traffic
Because video ads are remarkably effective at evoking emotion, they can be a highly motivating force for propelling active users to your website. And when you take the next step and incorporate video ads into your website and social media content, it boosts search engine optimization (SEO) and makes your website more discoverable.
Lead Generation
The versatility of video advertising makes it an outstanding vehicle for lead generation. Engaging video content rapidly moves consumers down the marketing funnel, allowing your business to capture more leads than ever.
More Sales
Video ad targeting (and retargeting) makes it possible to put promo codes and other sales motivators in front of an audience that you already know is interested in your products and services. Increased sales translate into more revenue, so your business can pursue sustainable growth.
Increase conversions with online video advertising
Types of Video Ads
There are many video ad types and formats to choose from, giving you yet another reason to try this marketing strategy. Regardless of your needs, we can adapt your video advertising accordingly. Video advertisement is a highly scalable marketing tool that can benefit any business.
Advertising Hub will help you navigate your options and select the ad types that will deliver optimal results based on your objectives. There are three main types of video advertising:
Linear Ads
Linear ads interrupt the user’s program and appear before, mid, or after their viewing experience. These are often compared to a tv commercial.
Non-Linear Ads
Non-linear ads appear in the same window as their current program, often in a smaller box at the bottom of the screen, playing simultaneously.
Companion Ads
Companion ads run alongside the video the user is watching and does not auto-play or interrupt the user experience.
The different video ad types above target existing video content that appeals to your target audience through programmatic, category, and keyword targeting. For example, suppose you are an endodontist office looking for good ad placement. In that case, we’d target explainer videos on YouTube that provide overviews of what to expect during a root canal.
Why Use Video Advertising?
Why Choose Us for Online Video Advertising Services
Are you ready to start harnessing the power of video advertising? Advertising Hub is a trusted provider of video marketing services, supporting a diverse spectrum of clients in reaching their goals and improving user engagement. Backed by a company that’s accumulated decades of industry experience and an unmatched level of success, we are a leader in digital marketing strategy.
Advertising Hub specializes in developing, implementing, and optimizing tailored digital marketing solutions, including professional video advertising services. Video creation is changing how your potential customers consume content – and our mission is to ensure you’re always one step ahead.
Make sure you’re making a smart investment in video advertising services by partnering with Advertising Hub, the video marketing agency that will always put your company first.
Customized Video Advertising Strategies
We don’t believe in taking a “plug-and-play” approach to video marketing campaigns – or any advertising strategy, for that matter. Our video marketing specialists will collaborate with you to design a personalized plan that balances your goals, needs, and budget to achieve the results that are important to you.
Open, Honest Communication
Are you tired of feeling out of the loop? Advertising Hub values transparency in everything we do so that you can count on a clear and constantly available line of communication. Consistent monthly reports keep you informed at every stage of the process.
Unmatched Expertise
Hubbard Broadcasting, the parent company of Advertising Hub, has maintained a respected presence in the media industry since the 1920s. We’ve been a part of the most significant shifts throughout advertising history, and we’re looking forward to utilizing our extensive expertise to play an important part in its future.
In-Depth Data Analysis and Research
Data is critical in our marketing processes, from initial planning to ongoing optimization. Our team of experts conducts intensive research on your audience, competitors, strengths, and weaknesses accumulating a wealth of information that helps us perfect every detail of your strategy and improve conversion rates.
A Comprehensive Selection of Marketing Solutions
Video advertising is just one of the many foundational components of a well-rounded marketing plan. As a full-service digital marketing agency, Advertising Hub is prepared to provide you with all the tools and resources you need for your business. And as your needs evolve, we’ll be more than ready to rebuild your digital strategy to match.
we specialize in online video advertising & Marketing
Video Advertising FAQs
How does video advertising work?
Video advertising is a way to deliver promotional content marketing before, during, or after video content. This content is in video form and can include linear, non-linear, and companion ads. Our video ad agency uses specific targeting parameters to ensure that your content is presented directly to a highly qualified audience that will find it relevant and engaging.
Is YouTube good for advertising?
Yes. YouTube is a cost-effective option for video advertising campaigns, particularly when you partner with a skilled team of professionals that can implement effective video marketing strategies on your behalf. The benefits of using YouTube for marketing include affordability, precise targeting capabilities, rapid results, a large audience, and useful analytics - all of which improve your overall results.
What is programmatic video advertising?
Programmatic video advertising is the practice of utilizing automation/AI technology to purchase ad space based on a pre-determined set of requirements. Brands can create a clear framework for their ideal audience, budget, and ad delivery, using an efficient approach that makes the most of technology.
What are the best video advertising platforms?
The best platforms for video advertising are ultimately the ones that are suited to your brand's needs, goals, and audience. With so many video ad networks to choose from, your strategy must precisely analyze which network is right for your business. Some of the most popular video ad platforms include Google ADX, Primis, Aniview, and AdMedia.
How much does video advertising cost?
Many businesses are surprised to learn that video advertising costs are relatively affordable, especially considering the benefits it can provide. Your expenses will depend on several factors, but an experienced team can easily tailor a strategy that fits your budget. We will work with you to weigh your options and optimize a plan that puts your ad spend to the best possible use.
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