Produce creative video and place it strategically across your marketing channels.
Advertising Hub has deep roots in video production services, having started working with clients more than 40 years ago. We offer full-service video production for all types of projects, from ad placement to event reels; we are your go-to for professional video marketing production services.
We work seamlessly with you to produce creative video and place it strategically across marketing channels, including your website, television spots, and various online ad placement locations.
Did you know that the average American watches around 19 hours of online video weekly? For brands and businesses, that translates to an outstanding opportunity to connect with audiences in a meaningful way.
But before you can begin leveraging video content for marketing, you’ll need to be equipped with the tools, resources, and know-how to create high-quality, engaging, and intentional video – and that’s where we come in.
Advertising Hub provides professional video production services, supporting your business in developing and implementing a strong video marketing strategy that serves your unique objectives. As a medium with virtually unlimited possibilities, video can be used to benefit your business in a number of ways.
Are you interested in getting started right now? Connect with our team today.
What is Video Production?
Video production is the process of creating video content, typically broken up into three key stages: pre-production, production, and post-production. It encompasses everything that goes into the conception of a video, spanning both the creative and technical phases of production.
A team of video production professionals taps into a broad range of technical, design, and creative skills to develop and tell a story. The “story” behind a video can have a multitude of purposes, communicating an idea, product, concept, or even brand personality to the audience.
How you use video production is entirely up to you – video has become an increasingly valuable marketing tool for businesses. In addition to video marketing strategies, video production services can provide you with useful material for customer education, staff training, and other uses.
Some of the most common types of video production we have done include the following:
- Advertisements / Commercial videos
- Promotional videos
- Product videos
- Fundraising events and campaigns
- Testimonial videos
- Company overview videos
- Interview videos
- “How-to” / Explainer videos
- Training videos
- Social media videos
- Webinars
How Video Production Services Benefit Your Business
The benefits of video production services can take on many different forms, largely because the service concept itself is so versatile. With such an exceptional level of flexibility, video production as a service can truly be molded to suit your key goals.
But if we hone in on the advantages and power of video marketing, in particular, you can clearly see why investing in professional video production is so worthwhile. So, it’s no surprise that nearly 90% of businesses currently use video as a marketing tool, with about 92% reporting that video is an essential component in their marketing strategy.
Advertising Hub can set you up for success with creative video content services that enable you to reach your brand’s full potential – here’s what you can look forward to.
Improved Brand Awareness
With people spending more and more of their time online consuming video content, the stage is set for brands to build authentic relationships and strengthen overall brand recognition. Developing well-crafted video content allows you to tell your brand’s story in a space in which the audience is already engaged – it’s an opportunity you don’t want to miss.
Share-Friendly Content
Spend just a few moments on social media, and you’ll likely see branded video content shared and reshared by users. When your business produces interesting and original video content, you can use social sharing to extend your reach with next to no additional effort.
Increased web traffic
Using video, you can effectively drive traffic to your social profile pages, website, and other key spaces online. As more people find and engage with your brand’s online presence, metrics such as in-store traffic, conversions, and even sales will naturally spike as well.
Additional Benefits of Video Marketing
Tell a story
There is no better way to tell a story and pull in sensory input than through the use of video. In a short 30-second clip, you can convey your message and trigger an emotive response in the viewer using the right spokesperson, audio reel, etc.
Entertain
We live in a time where everyone carries a computer in their pocket and expect to be entertained 24-7. With an excellent creative video ad, you can inform, create brand awareness for your product or service, and entertain the viewer. This leaves them feeling positive about your brand.
Cultivates credibility
There’s just something about needing to see it to believe. This certainly holds true with video. A viewer is more likely to trust a video ad than they are if the same thing is said in print.
How Video Production Works
At Advertising Hub, our video production company professionals take a personalized approach, ensuring that the goals and needs of each client are effectively addressed. Our extensive expertise ensures that we are prepared to tackle any project that comes our way. At the same time, our industry experience equips us with the ability to help clients navigate this new and exciting medium.
When you choose Advertising Hub for video marketing production services, you are gaining a partner that will aid you in every stage of the process.
Video Strategy and Planning
What are you hoping to achieve with video? Together, we will define your objectives, challenges, and other crucial elements to construct a detailed strategy. Our goal is to be purposeful in everything we do from the pre-production process to the finished product so that your time and investment are put to the best possible use.
Studio and On-Location Shoots
As a trusted marketing agency backed by one of the industry’s most respected broadcasting companies, we are well-versed in the process of shooting video content. Whether you want a video shot at a specific location (such as your business) or prefer an in-studio production, Advertising Hub will manage every detail.
Video Editing
Once video content has been shot, there is still a considerable amount of work to do. In order to set your brand apart with attractive, engaging content, professional post-production services are a must. A professional video editor on our team will edit, refine, and perfect all video content until it exceeds your expectations.
Learn more about our Video Production Services
How to Choose a Video Production Company
With a professional video marketing agency like Advertising Hub, your business can leverage our invaluable expertise and bandwidth to pursue high-quality content creation. Rather than facing the limitations of attempting to produce video in-house, you can overcome resource and cost obstacles with a far more effective approach.
Selecting the right video content creation team ensures the productive use of time, money, and effort. We will ensure that your high-quality videos are flawlessly aligned with a strategic campaign, engaging and visually appealing, and optimized for various distribution and publication formats (email, social media, etc.).
Above all, a partnership with Advertising Hub will be an asset for your business that pays off in plenty of ways.
Unparalleled Expertise
Our parent company has been a pioneer in the media industry for nearly a century. And now, we are continuing to carry on that legacy. Our video production and marketing teams are made up of a diverse mix of talented individuals who have honed their craft through years of experience, training, and learning.
Highly Focused Strategies
When investing in video production services, achieving an outstanding ROI requires precision-level focus and strategizing. We will pinpoint performance indicators relevant to your big-picture goals, then build innovative strategies directly tied to those metrics.
Integrity
The foundation of our company is built on core values that we won’t ever compromise, and we are deeply dedicated to serving our clients with integrity, respect, and complete transparency. You’ll have the confidence that comes from working with a team that is genuinely invested in your success, one that consistently demonstrates the care and honesty your business deserves.
Creativity
We take pride in our ability to think outside the box, delivering inventive solutions that are far from generic. If you want your business to stand out from the crowd, originality is a must in video marketing techniques.
Comprehensive Services
Instead of searching for various agencies and professionals to provide different marketing and video services, you can come to Advertising Hub for all your needs. We are a full-service video production company and digital marketing agency that can help you navigate every aspect of video production, branding, advertising, and more.
How to get started with video production and marketing
First, you need to set your goal and campaign call-to-action. Every campaign needs a goal and the call-to-action to trigger a response. At Advertising Hub we’ll help you develop this and determine how best to market your video.
Next, decide which marketing platform in which to serve your video. Popular video ad placement platforms include YouTube, Facebook, Google, Instagram, and Twitter. There are many other niche placements that we’ll help you identify and target only those that will render the most return on your investment.
Video Production FAQs
What is the video production process?
The process of video production is typically segmented into three phases: pre-production, production, and post-production. Each phase requires a distinct professional skill set, and all stages are equally important. Choosing a video production agency capable of navigating all parts of the process is important.
On a more granular level, producing a video involves a series of steps:
- Develop a concept for the video. Consider the purpose of the video, your target audience, the message you want to send, etc.
- Write a script that includes all pertinent details needed for shooting.
- Manage pre-production planning tasks, such as location scouting, securing equipment, selecting talent, scheduling shoots, etc.
- Shoot the video.
- Edit the video using professional software, incorporating any additional graphics, effects, etc.
- Distribute the video through the proper channels, implementing strategic optimization tactics to support SEO efforts.
- Promote the video via social media, email, and other relevant methods.
What are the elements of video production?
Successfully, thoughtfully-crafted video content must be centered on at least one of these three essential elements:
- Solving a problem for the audience
- Entertaining the audience
- Providing something of value to the audience
Without one of the three core components above, your video is unlikely to gain traction.
How much does video production cost?
Video production costs are based on a few factors: location, number of cameras, graphics, and total runtime. Depending on your budget, we can develop a plan to create an affordable - but effective - video to match.
Image Credits: Stock-Asso – Tero Vesalainen – REALDEE – RussieseO – ThongPooN – nampix / Shutterstock
