Today, organic SEO services, also known as, search engine optimization isn’t just a benefit for your business; it is a necessity. Without the right search engine optimization services, your customers won’t be able to find you online.
Odds are, you require an improved SEO strategy if:
- Your business website isn’t receiving enough traffic.
- You’ve noticed a sharp decrease in website traffic and aren’t sure why.
- Your volume of leads and incoming calls has declined.
- You’re starting a new business or website and want to attract a steady flow of new customers.
Advertising Hub is an SEO marketing agency that provides highly targeted, tailored solutions for businesses and brands that want to strengthen their online presence. Our extensive expertise makes us uniquely well-equipped to navigate the challenges of an ever-changing Google algorithm, user search behaviors, and more.
What is Search Engine Optimization (SEO)?
Search engine optimization (usually referred to as “SEO”) is a precise methodology designed to increase online visibility. Essentially, the goal of any effective SEO service is optimization: making extremely intentional improvements that strengthen a brand’s digital presence and increase its positioning in online search engine rankings. An SEO strategist can create a website significantly more attractive to search engines like Google by making specific adjustments to a brand’s online footprint.
Marketing SEO services are complex, taking a multi-level approach to optimizing your business website and digital content in line with appropriate SEO ranking factors. Through research and data analysis, strategy, execution, and ongoing tracking, SEO aims to make it easier for the right online users (high-quality traffic) to find your business.
How Organic SEO Helps Grow Your Business
Once you understand the tangible benefits of SEO, it becomes easy to see why it is such an excellent investment for your brand and business. Search engine optimization is a foundational component of any successful digital marketing strategy, serving a crucial purpose in supporting your business goals.
When properly implemented, SEO informs search engine platforms about your business, what you have to offer, and why you matter. And because Google and other search engines focus on meeting user needs, this information allows them to find the right users for you – in other words, the people looking for products and services you can provide. SEO has the potential to:
- Build trust with prospective customers
- Boost your brand’s credibility
- Deliver an outstanding ROI
- Maximize other marketing efforts
- Give you an advantage over your competitors
- Extend your reach
- Improve user engagement and conversion rates
It’s simple: SEO attracts more high-intent customers to your business, which translates into more sales and revenue, empowering you to achieve long-term exponential growth.
Increase Search Visibility
Did you know that the first web page in Google’s search results garners an average of 40% of the clicks? The top three search results claim nearly 70% of potential click-throughs – you can see why boosting visibility is so important. An SEO-optimized website will climb higher in the search engines results pages (SERPs), increasing its ability to draw traffic.
High-Quality Organic Traffic
The best SEO tactics work by building a bridge between your business and your ideal audience, not simply any and every online user. Attracting organic search traffic isn’t enough to drive measurable results; you need to be able to draw in the users that want and need what your business is selling.
Keyword Rankings
Keywords are just one factor contributing to your SEO ranking, but they are a hugely important piece. An experienced website SEO company understands how to choose the keywords that will enable your website to be included in the relevant search results as often – and effectively – as possible.
Organic Revenue
It only makes sense that you will also see your organic revenue grow by increasing the number of qualified customers that locate your business online. A combination of improved online visibility and top-quality traffic results in more sales, and thus, more profits.
Improved User Experience
When SEO is correctly utilized, it benefits your business and online users. Users can find the information they need more efficiently and walk away feeling satisfied with their experience. This, in turn, builds trust – one of the most valuable marketing benefits out there.
Enhance PPC Success
SEO and pay-per-click (PPC) advertising are often considered independent entities, but they have a significant relationship. The wealth of information you can acquire through a well-formed SEO strategy can inform your PPC efforts while simultaneously allowing you to reach maximum coverage in SERPs.
Ready to implement an organic SEO strategy?
Our Organic SEO Services
Advertising Hub is a full-service SEO and digital marketing agency that works extensively with various businesses and organizations to optimize their online presence. Our SEO agency services provide actionable solutions to solve your biggest marketing challenges, arming you with the strategies you need to see measurable progress and growth.
With the flexibility to customize your SEO services, you can benefit from a tailor-made strategy that flawlessly fits your goals, budget, and needs. And because we build relationships on an open, collaborative foundation, you can have complete confidence that your success is our utmost priority.
Our comprehensive search engine optimization services take a data-driven approach, relying on SEO best practices, industry advancements, and our signature out-of-the-box style to help you stay ahead of the competition.
Website Audit
First, we’ll conduct an in-depth audit of your existing website, gathering key data to paint a picture of your strengths, challenges, and most critical needs. During this stage of the process, we’ll also work to learn more about your specific goals and what you’re hoping to get from our services.
Competitive Research
Our SEO experts will also closely examine your competitors, assessing their success (or failures) in terms of optimization. We will pinpoint opportunities for your business to gain the upper hand, which will inform our strategy significantly.
Keyword Research & Strategy
Advertising Hub’s SEO strategists take a meticulous approach to keyword research because we understand that selecting the right keywords will make or break a strategy. We will analyze competitor keywords, the highest-performing keywords and phrases in your niche, and the relevant keywords that best fit your target audience
Link Building
Backlinks are an often underestimated component of improved search rankings. Our link-building team will seek out high-quality, relevant websites whose links will boost your ranking position, building long-term relationships within your industry.
Technical SEO
Various improvements can be made on a website’s back-end to improve rankings, but most business owners don’t have the technical expertise to address them. We will address common issues like page speed and mobile optimization to make your website more hospitable to search engine crawlers, boosting your ranking position.
Local SEO optimization lets you connect with the search users within your geographic area. We will incorporate local SEO into our larger SEO strategy, so your business can grow a local following.
On-Page SEO
Original, high-value content, optimized HTML tags, headings, and high-resolution images can all work together to improve your on-page SEO. We employ proven on-page SEO strategies to earn qualified traffic and elevate your digital presence.
Off-Page SEO
With off-page SEO solutions, your business can establish vital credibility and secure a position as an expert in your field. Tactics such as link building, influencer marketing, and social media marketing are part of our off-page SEO “toolbox.”
eCommerce SEO
Deliver a consistently excellent shopping experience to your customers to see growth in customer retention, conversion, and other key performance indicators. Our eCommerce SEO team implements email marketing campaigns to reach your target customers and optimizes the site to ensure shopper satisfaction.
Content Writing
A high-quality content strategy and SEO go hand in hand, and Advertising Hub is prepared to tackle both effectively. We will develop and publish SEO-friendly content on your business website, including blog posts, product pages, eBooks, and more.
How Search Engine Optimization Works
So, exactly how does SEO work? In short, it’s both an art and a science. Organic search engine optimization is highly fluid, mainly due to the fact that the search algorithm is constantly changing. Therefore, a successful SEO strategy depends on the ability to adapt according to shifting expectations, trends, and regulations.
Search engine platforms utilize ranking factors to determine the most relevant results for a user’s search intent. If you demonstrate that your website incorporates those key factors, you can improve your organic site traffic and ranking position in the google search results.
Before a search engine decides on rankings, it must crawl and index various websites.
- Crawling is how a search engine crawler discovers (and rediscovers) both new and existing web pages.
- Indexing takes place after crawling and allows search engines to store relevant online content to deliver it to users in their search results.
Why does this matter to you? Well, one part of a strong SEO strategy is ensuring that search engines can easily crawl and index your web pages.
The next stage of SEO involves using a variety of tactics to improve your ranking factors, which can include:
- Keyword usage
- Website speed
- Backlink profile
- Mobile-friendly design
- Quality of content for users
- User experience
- Industry expertise
- And more
Once a search engine has finished assessing your website, it decides where you’ll fall in the search engine results pages (SERPs). SEO works to prove quality and relevance, so that search engines will see your website as more valuable to users – and thus, boost your rankings.
How can Advertising Hub help you improve your SEO?
A lot of different factors go into having successful SEO. The best place to start is with your website. At Advertising Hub, you work with a team of SEO experts that carefully research your target audience and service offerings, identifying which phrases and keywords are being searched for most frequently by your potential customers. It’s like being given the answers to the test or your grandma’s secret lasagna recipe.
Our search engine optimization company then helps you implement these findings into your existing website or works with your web developer during the website design process to ensure that your website complements all aspects of SEO and is fully keyword optimized for success.
Once your website is ranking and showing correctly within Google search, we work with you on other things that impact the quality of your website. At Advertising Hub, you can count on us to work alongside you to improve your search engine optimization across your digital marketing efforts.
Learn more about our Organic SEO Services
Search Engine Optimization FAQs
What exactly is search engine optimization (SEO) and why is it so important?
SEO is the process to improve your website’s visibility among the billions of pages that make up the Internet and the trillions of searches conducted each year. Without proper search engine optimization, your website is just about as likely to be found as that person in the wild, wild west that stuck a flag in the ground and set up a homestead. At least then we had the pony express.
How does SEO work?
Search Engine Optimization is tweaking your online presence, beginning with your website, setting it up so that search engines can scan it more quickly, understand the content and present it to the search engine in an organized and attractive way. In making these changes to your website, your SEO increases and the number of organic visitors increase without investing in advertising.
What impacts the way your website ranks within search?
- On-page website search engine optimization (described above).
- Quality content on your website. Search engines like frequently updated websites. A blog works well here, as does content-rich service page descriptions.
- Linkbacks from other credible websites to your website. These need to be quality linkbacks, not something you’ve paid for from link mines. Examples of good quality linkbacks are membership organizations, social media posts, credible online directories, and mentions within other quality content articles and blogs.
- High traffic volume to your website. Targeted advertising campaigns and social media marketing are often used to drive visitors to your website.
Are different SEO strategies needed for different search engines?
While there are differences between search engine algorithms, we recommend focusing your efforts on Google since that is the largest and most used search engine. The secondary search engines model their searches off of what Google does.
How much does it cost to implement an effective SEO campaign?
Building an effective SEO campaign takes time and is ongoing, often involving continual content creation and publishing within your website. We recommend earmarking a portion of your marketing budget for this each month. Hourly rates for an SEO expert start at $150. Often this service is bundled into an overall advertising and marketing package.
Could I do SEO myself?
Yes. You can do this given the time and the inclination to learn how to implement these strategies and tactics. However, there is a learning curve, and you will need to keep up-to-date as the search engines algorithms are continually changing.
Does blogging or creating articles help my SEO?
Blogging and article creation can help your SEO, but it needs to be done strategically, using researched keywords and presenting content-rich topics that position you as an industry expert. It also helps to build credibility by promoting the articles on your social media platforms, creating credible linkbacks to your website.
Which is better, SEO or paid advertising?
Both are great, but pick SEO if you have to pick one to start with. Advertising and SEO work together well with ads sending website traffic to your website. While the impact of ads is often only seen while the ad campaign is running, the work you put into your website for good SEO is long-lasting.
How long does it take to see the results of SEO work?
It generally takes several months to start to see results from an initial tweaking of your website SEO. However, this can be sped up or lengthened depending on your goals and the tactics taken to achieve those. The sooner you start, the better.
