MARKETING SERVICES

Expert Programmatic Advertising Agency Services

Advertising Hub is a trusted programmatic advertising agency in the U.S. for expert programmatic ad services.

As an expert programmatic advertising agency in the U.S., Advertising Hub builds and runs programmatic advertising campaigns online using a variety of ad placement models, including, but not limited to, display, banner, native, and PPC ads.

Automate your ad buying process with programmatic advertising to maximize your results.

Our team of professionals builds, places, and monitors your campaign, constantly adjusting your ad settings to ensure that your ad campaigns serve your target audience.

Drive more leads and results with programmatic ad management

What is Programmatic Advertising?

Programmatic advertising (sometimes referred to as programmatic marketing) utilizes artificial intelligence (AI) technology to automate online ad management. Eliminating the need to manually manage ad purchasing and sales significantly streamlines the overall process.

As you explore programmatic ads for businesses, you’ll come across a handful of key terms and concepts, including:

Demand-side platforms (DSPs)

Demand-Side Platforms are platforms that permit users (advertisers) to manage their ad exchange/data exchange accounts.

Example: Google Ad Manager

Supply-sided platforms (SSPs)

Supply-Sided Platforms are platforms that allow users (publishers) to control all of their available ad inventory space.

Example: OpenX

Data management platform (DMP)

A Data Management Platform is a platform for data storage, management, and analysis of advertising campaigns.

Ad Exchange

Ad exchange is a digital marketplace where users buy and sell ad inventory via real-time auctions/bidding.

Real-time bidding (RTB)

Real-Time Bidding is a process in which ad inventory is bought and sold on a per-impression (view) basis in real-time, explicitly using programmatic advertising.

Viewability

Viewability is a metric that measures the number of impressions/views earned by a specific programmatic advertisement.

Advertising Hub provides outstanding programmatic advertising services for a diverse range of businesses, making it easy to take a more innovative and efficient approach to market your brand.

Benefits to using programmatic advertising.

Programmatic advertising, combined with our team of expert online advertisers, creates your dream team for long-term display ad placement and management.

1. Grows with your business.

It’s completely scalable.

2. Targeting with inclusion and exclusion options.

Through a variety of filter options, we can make sure your ad shows in front of the right audience and does NOT appear in front of the wrong one. For example, through our monitoring process, we can determine if one of your keywords is getting picked up by a misinformation website, we can block that website and prevent your ad from being placed there.

3. Enhanced statistics and monitoring capabilities.

Throughout the life of your programmatic ad campaign, we will monitor your ad results and share them with you each month, keeping you informed and helping you determine its impact and ROI.

A Leading Programmatic Media Agency For Optimizing Growth

Why Programmatic Advertising is Important For Business Growth

Exactly what are the benefits of programmatic advertising? And perhaps even more importantly, is programmatic advertising worth it?

Once you understand what programmatic ad buying has to offer, it’s easy to see why so many businesses have made it an essential component of their marketing strategy.

Scalability

Few options compare to programmatic ads if you’re searching for marketing strategies that can grow alongside your business. Because you can tailor your approach based on your goals, needs, and many other factors, scaling programmatic advertising for any business type or size is simple.

Real-Time Flexibility

When you use programmatic ads, audience insights will be one of your most powerful tools. Through browser cookies, you’ll access a wealth of information that translates into invaluable analytics for your current and future targeting efforts.

Audience Targeting

One of the most significant advantages of digital marketing, in general, is the ability to zero in on your target audience. And with programmatic marketing, you can set even more specific parameters. This ensures your ads are placed in front of users who are a perfect fit for your brand, products, and services.

You can leverage these targeting capabilities to deliver tailored ads to a distinct subset of individuals. Essentially, Advertising Hub will empower you to put the right ad content in front of the right people at the right time.

Efficiency

Automating programmatic advertising services makes it possible to break free from many time-consuming processes traditionally associated with digital ads, such as placing bids. Instead, you can rely on artificial intelligence to manage the process for you in real-time.

Even better, when you partner with a skilled programmatic ad agency like Advertising Hub, you’ll have a team of experts taking care of campaign management, optimization, and maintenance.

Engage and Convert Customers With Programmatic Ads

How Does Programmatic Advertising Work?

Here’s how programmatic advertising works:

1. An online user visits a website that features advertisements.

2. The demand-side platform (DSP) and supply-side platform (SSP) coordinate to deliver a relevant advertisement to the user:

- The website uploads ad inventory to the supply-side platform (SSP).
- The SSP evaluates the online user’s browser cookies to pinpoint relevant ads/advertisers.
- The demand-side platform (DSP) reviews the user data provided by the SSP, using that information to assign a monetary value to the specific user.
- On behalf of the advertiser, the DSP submits a bid to the SSP (based on the advertiser’s pre-determined budget).
- The SSP reviews all of the bids received and then selected a winner.
- The SSP uploads the “winning” ad to the webpage to be displayed to the user.

3. A relevant advertisement appears on the website.

Automation technology ensures that the above process is completed within a fraction of a second, so online users never experience any delay on their end. A user is unlikely even to realize that the website they are visiting is equipped with programmatic advertising; they will see a webpage that incorporates advertisements relevant to their location, interests, and browsing history.

Boost Your ROI with Programmatic Media Specialists

Why Choose Our Programmatic Advertising Agency Services?

When searching for programmatic advertising solutions, you need an experienced partner equipped to serve your unique needs. Despite the automation capabilities of programmatic ads, many complexities are still involved in planning, facilitating, and maintaining a successful campaign.

With Advertising Hub, you can be confident that your programmatic ad efforts are consistently reaching their fullest potential. Our team works to develop highly customized and sustainable strategies for your business, incorporating your wants and needs at every stage.

Regardless of where you are in the process – whether you’re trying programmatic ads for the first time or refining an existing strategy – we are prepared to help.

Advertising Hub’s programmatic ad agency services are specifically developed to support your business’s journey towards long-term success. Our services include:

Campaign development and strategy

Every move we make is a part of a carefully-planned design strategy to serve as a roadmap to measurable results. This ensures an exceptional ROI because no effort (or dollar) is wasted. And because we will learn everything there is to know about your brand, audience, and competitive market, we’ll be ready to launch a website that checks all the right boxes.

Custom ad targeting

Your business and goals are unique, so your targeting parameters should be too. We’ll develop precision-level targeting to connect your brand with the ideal audience using options based on:

- Location
- Demographics
- Gender
- Interest
- Age
- Education level
- Online behavior/browsing history
- Related website interests
- Device/carrier
- And more!

Creation of ad creative

Ad targeting and positioning are critical, but so is high-quality ad creative. Choose from a broad range of ad formats and sizes and see how our designers can create appealing, relevant ads that capture the attention of your target users.

Google Analytics integration and goal tracking

We’ll propel your campaign towards the best-possible results using advanced analytics, consistently monitoring ad performance to optimize rapidly. All you’ll need to do is sit back, relax, and watch your programmatic ads drive results.

Remarketing strategy and implementation

With strategies for remarketing/retargeting, you can find ways to re-engage past website visitors and achieve more conversions. It’s a smart way to seal the deal with highly qualified customers that are a few clicks away from purchasing your product.

Industry-leading expertise

You can trust the paid ad experts at Advertising Hub, a team that has an impressive breadth of experience and skill in marketing strategy. We are dedicated, passionate, and driven to achieve results for our clients, and our industry expertise is a major advantage for your business.

Strategic ad testing

Are you interested in how multivariate testing can bolster your strategy? We offer options for strategic ad testing for e-commerce, landing pages, and more. So, you can create a marketing plan that flawlessly fits your needs.

Learn more about our Programmatic Ad Services

Programmatic Advertising FAQs

What is programmatic marketing?

Programmatic marketing and advertising software automates the bidding and placement process using artificial intelligence and sophisticated algorithms to buy and sell ads online. This allows your Advertising Hub team time to focus on optimizing and improving your ads. We can very accurately determine where you will get the most out of your ad budget using this software.

What is a programmatic platform?

A programmatic advertising platform is a digital space in which marketers and advertisers can automate the processes of purchasing and managing digital ad campaigns. Tasks involved in these processes include media buying, performance tracking, ad placement, and campaign optimization (some platforms also provide ad campaign design and editing tools).

How does it work?

We feed the software all your company details, including target keywords, ideal audience, key performance indicators (KPIs), and budget. Through careful monitoring of the ad placement software, we continue to improve and tweak all settings throughout the life of your campaign to serve your ads to the most qualified audience.

Our team will work with you on the following before launching your programmatic ad campaign:

Knowing your ideal audience
Creating KPIs
Setting your goals

Is the Google Display Network a Programmatic Ad Platform?

No, Google Display Network is not a true Programmatic Ad Platform. This is because Google is a closed channel. While businesses and publishers have linked their AdSense accounts to Google to allow programmatic-like ad placement strategies, it does not have the reach that a true Demand Side Platform (DSP) offers.

What’s the difference between real-time bidding and programmatic advertising?

Though often used interchangeably, real-time bidding is a form of media buying that happens within a programmatic advertising campaign. Programmatic campaigns use other media buying strategies in addition to real-time bidding.

What is a Demand Side Platform (DSP) and how does it fit into programmatic advertising?

A Demand Side Platform is the software that allows you to buy automated ads using an integrated interface, connecting advertising s to publishers. Without this software platform, programmatic advertising would not exist.

How do you measure programmatic advertising?

There are various metrics by which you can measure the performance of programmatic ads, such as:

Impressions: How many times an ad was displayed
Clicks: How many times has a potential buyer clicked on an ad
Conversion Rates: How many times an ad converted a user (via a purchase, download, sign-up, etc.)
Revenue: How much revenue a specific ad campaign generated
Cost: How much a programmatic ad campaign cost
Reach: How many unique users an ad campaign reached
Return on Ad Spend (ROAS): How much profit was created in a specific campaign

Is programmatic advertising replacing people?

No, programmatic display advertising is not replacing people. It's simply shifting their job role. As technology is developed to take on repetitive tasks, opportunities arise for people to take on a more strategic role – focusing on placement strategy, targeting, and content creation. People will always be the true brain behind the machine.

How much does programmatic advertising cost?

One of the numerous advantages of programmatic advertising is how easily we can customize a strategy according to your needs - including your budget. The cost of programmatic advertising can vary widely based on factors such as your industry, monthly ad budget, and the specific services you require.

On average, businesses may allocate between $1,250 and $10,000 per month for programmatic ad expenses.

Is programmatic advertising worth it?

Simple answer: is yes. By 2023, programmatic advertising is projected to account for 91% of total digital ad spend, for a good reason. This is mainly because it is an incredibly efficient use of time and resources, offering a far more high-value marketing option for businesses. In terms of targeting and scalability, programmatic ads are virtually unbeatable.

How do you get started with programmatic advertising?

Effective programmatic ad strategies require a high level of customization, considering your brand's audience, goals, and needs. So, the best way to start programmatic advertising is to connect with a reputable full-service digital marketing agency like Advertising Hub. We can help you map a strategic plan that optimizes ad spending and achieves your objectives.