Native ads are often more entertaining and creative!
At Advertising Hub, a full-service digital marketing and native advertising agency, we place native ads strategically throughout your ad campaign. When done right, your advertising content flows seamlessly with the look and feel of the website or application it’s appearing on. These ads are often more entertaining and creative and go beyond the traditional ad with text in a box or banner.
What is Native Advertising?
Native advertising is an advertisement that promotes your product or service in the same format as unpaid media on that platform or website. While the user is aware of paid content, they often interact with it, much like organic (free) content. This includes platforms that use augmented reality (AR) and virtual reality (VR), such as Snapchat and Quest.
How Native Advertising Helps Your Business Grow
Native digital advertising can provide an array of advantages for your business, supporting both short- and long-term growth. It is an ideal complement to other paid advertising forms and can be a staple of a successful marketing strategy.
One of the primary goals of any digital marketing is to provide your target audience with messaging and content that is relevant, trustworthy, and interesting. Native advertising is exceptionally well-suited to this foundational goal.
By establishing an authentic connection with prospective customers, you can more effectively communicate the value of your business’s products and services. As a result, your conversions, profits, and customer loyalty will grow – here’s how.
Reduces ad fatigue
Native ads are one of the best ways to help your brand stand out in an increasingly crowded digital world. They are specifically created to minimize disruption in the user experience, flawlessly fitting into the content they are already exploring. So it’s less likely that ad fatigue will become an obstacle to your goals.
Instills trust in your business
Native advertising platforms provide a certain sense of authority to branded content, giving you an immediate advantage. Your target audience has the opportunity to view your brand outside of your website (via contextually relevant content), strengthening their confidence that you are a business they can trust.
Builds your customer base
With native advertising, you have the power to target highly specific audiences precisely. This translates to a higher level of engagement and an improved likelihood of conversion because you’re talking directly to the individuals already interested in the solutions you can provide.
Increases brand recognition
You must do everything possible to get your brand name out there to see your business grow. Native ads expand your online presence, boosting brand visibility in an entirely new way. It’s a fantastic way to connect with potential customers who may have never heard of your brand.
Benefits of Native Advertising
less intrusive
Native ads are less intrusive than other advertisements because the user experiences the ad the same way they consume other pieces of content within their chosen platform. An excellent native ad enhances the user’s experience and increases brand awareness for your company.
Performs better than other ads
Studies show that native ads perform better than other ads and consistently have higher click-through rates.
Ready to Grow with Native Ads?
How Do Native Ads Work?
Native advertisements exist as brand-sponsored content that integrates into organic (non-sponsored) content. These ads are intended to be nearly indistinguishable from the content they are displayed alongside, not interrupting the overall user experience. Native ads may appear as articles, social media posts, featured videos, and the like.
Quality native advertising is relevant, original, and interesting to its target audience.
It is imperative to understand that native ads are not meant to be a way to deceive consumers purposefully. Sponsored content should always be clearly labeled; otherwise, you risk damaging trust in your brand irreparably.
Advertising Hub develops, implements, and optimizes native advertising strategies for a wide range of businesses. Our native ad solutions services include:
Creating clearly-defined campaigns
Using in-depth research and a collaborative approach, our marketing experts will work with you to design native ad campaigns that align with your objectives. We focus on defining a clear set of measurable goals to use as a framework for your customized strategy.
Connecting with the right native ad platforms
We want your native advertising campaigns to deliver first-rate results, which is why we carefully select quality platforms that fit your unique needs. We will help you choose the best native advertising platforms for every campaign based on your audience, brand, and other critical factors.
Implementing ongoing tracking and optimization
Once a native ad campaign is up and running, our work isn’t complete. Advertising Hub utilizes advanced analytics and testing to assess the performance of your campaign, empowering you to make data-driven decisions in real-time.
Native Advertising Channels
Native ad campaigns are often categorized based on the channels in which they appear. Usually, marketers discuss native ads in terms of three groups:
- In-feed native ads (social)
- Content recommendation ads (open web)
- Search/promoted listing ads
So, how do you choose the best native ad channels for your brand? That’s a decision our team can help you make. In many cases, combining different channels will set you up for optimal results.
Search
Search and promoted native ads are the listings placed at the top of search engine results pages (or in the page’s sidebar). They are presented to users who submit search queries relevant to the native content.
Social
Social media native ads (also called in-feed ads) appear in users’ social network feeds. For example, social native advertising can look like a sponsored Tweet, Facebook post, or Instagram Story.
Open Web
Open web native ads are powered by content discovery platforms, which deliver targeted content recommendations across various publisher websites. These are often labeled as “recommended articles,” appearing in or below related articles a user reads.
we place native ads strategically throughout your ad campaign
Examples of Native Advertising
So, what do native ads look like? Although all native ads exist as paid advertising within organic content, they can take many different forms.
The versatility of native advertising is what makes it such an invaluable strategy for all types and sizes of businesses. You have the ability to build a native ad strategy that fits your target audience to a T, using a variety of formats in tandem. From social media to publisher-shared articles, the possibilities are nearly limitless.
Here are a few examples of the native ads that Advertising Hub can design and launch for your business.
Facebook boosted posts
Boosted posts extend your page content’s reach and appear in the newsfeed of your targeted audience for a seamless user experience.
Themed Spotify playlists
Themed Spotify playlists for a product or service. Netflix did this when they promoted Stranger Things, getting creative and making playlists according to the musical tastes of each character. Users could then pick which character their preferences aligned with and listen to the playlist.
Snapchat and Instagram filters
This is a form of AR when a brand creates a filter that users adopt within their stories or profile photos. If you make the content fun or meaningful, users get excited about embracing the cause or sharing it with their friends.
Twitter sponsored hashtags
Your paid brand tag can generate interest and become trendy while raising brand awareness for an event, product, challenge, etc.
Sponsored articles
These articles are also called advertorials and appear much like any other content on online news and magazine websites. When reading a similar topic, these often appear in the “recommended” section.
YouTube recommendations list
Like a sponsored article, native ads on YouTube often appear on the recommended for you list that pops up as you watch another video.
Why Choose Our Native Advertising Services
Partnering with an experienced native ad agency is a pivotal first step for your brand. At Advertising Hub, we enable brands to reach their audience via high-quality native advertising content, channels, and platforms. Our team of skilled professionals have you covered from targeting and strategy to design and distribution.
Collaborative processes that put clients first
When you partner with our native advertising agency, you can be confident that Advertising Hub will always hear your voice. Nobody knows your business better than you do, which is why you’ll always be at the center of everything we do.
Proven, results-oriented strategies
With years of extensive experience and a track record for success, Advertising Hub is well-equipped to develop and implement native ad campaigns that directly impact the key performance metrics that matter most to your business goals. You can be confident that you’ll see tangible progress that exceeds your expectations.
Full transparency
Our team keeps you informed at every stage, providing detailed reporting showing exactly what’s working – and what’s not. We’ll help you understand campaign performance better while consistently communicating what we’re doing to seize every opportunity for success.
Contact Our Native Advertising Experts Today!
Native Advertising FAQs
What is a native advertising platform?
A native ad platform (also called a native advertising network) is a medium that allows marketers and brands to incorporate advertisements into organic web content seamlessly. There are many native ad networks to choose from, each offering its pros and cons.
Depending on your objectives, you might choose one or more of the following platforms:
- Facebook Audience Network
- Google AdSense
- Verizon Media Native
- Outbrain
- NativeAds
- AdPushup
- ReklamStore
- Nativo
- Taboola
- MGID
How does native advertising work ?
Native advertising is a specific form of paid advertising in which a brand’s ad content is thoughtfully crafted to match the feel, look, and function of the media format in which it appears. These ads seem “native” to the webpage and are not detectable like banners or display ads. With native advertising, marketers can present branded content without disrupting users’ interaction with a web page.
Is native advertising effective?
Native ads can be a highly effective marketing strategy, especially when they are high-quality and tailored to your target audience. Data shows that 53% of consumers look at native advertisements more frequently than display ads. With native ads, you can help combat ad fatigue and explore new ways to present relevant, engaging content to your ideal customers.
How much does native advertising cost?
The cost of native advertising largely depends on your platform, the number of articles you want to be published, and numerous other factors. Like many marketing tools, native ads can be an option for small and large budgets; the key is to work with a native advertising agency that can customize your services accordingly.
Typically, native ad placements are sold individually or as a “package.” A package of native content will include a specific number of articles and can often offer excellent value.
What is mobile native advertising?
Mobile native advertising delivers native ads specifically to consumers using mobile devices to access online content. It is an alternative to desktop native advertising, which targets individuals using desktop devices.
What is native content?
Native content is a piece of paid, brand-sponsored content designed to look and read like organic content on a particular platform. The goal of native advertising is to leverage the authority of the publishing platform to establish trust between the user and the brand while providing a seamless experience that doesn’t “feel” like a traditional ad.
Generally, a native ad is a longer form of content. Articles, videos, case studies, and other content types can all serve as native advertising. In the best native ads, the only indicator that it is a branded content piece is a label such as “sponsored content” or “ad partnership.”