MARKETING SERVICES

Social Media Marketing Services

Build your brand and tell your story.

Social media has become a constant presence in our everyday lives, shaping how we communicate, learn, shop, and engage with brands and businesses. Your business can leverage social media marketing services to expand brand awareness, connect with potential customers, and boost long-term profitability – the key is an effective, well-crafted digital strategy.

Advertising Hub is a social media marketing agency that partners with small and mid-sized businesses, franchises, and enterprises to develop and implement smart social campaigns that deliver impactful results and return on investment. Whether you’re building a brand-new start-up or operating a well-established corporation, our experienced team of social media marketers is exceptionally well-equipped to help you.

social media marketing

What is Social Media Marketing?

Social media marketing is a strategy that utilizes many social media channels, including Facebook, Instagram, and Twitter, to strengthen a brand’s online presence in myriad ways.

Through social media marketing, you can establish strong brand recognition, build relationships with new and existing customers, and gain access to a broad and diverse audience. Social media is an ideal platform for telling your brand’s story in a unique and engaging manner, bolstering your business and creating lasting brand loyalty.

When in-depth data and analysis power, social media marketing strategies are most effective. Additionally, most marketers utilize social media marketing in tandem with other digital marketing services and tactics to drive lead generation, increase revenue, and further valuable business gains.

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The importance of Social Media Marketing For Businesses

At this point, we all know that successful businesses also have vibrant and active social media lives as well, but what makes social media so important to the long-term success of your business or brand?  The quick answer is: because that’s where the people are. Gone are the days when customers took it upon themselves to seek out the service they require. In its place is a new way of communication.

Consumers expect to have services come to where they are. While this might initially seem like a pain in the you-know-what, we can work this to our advantage as businesses. We now know where your ideal customers are and can present them with an idea, service, or product that they never knew they always wanted. And we can do it in a very targeted way by enhancing our organic (free) social media posts with social media ads.

There are numerous benefits to social media marketing, including:

Better Online Exposure (Traffic & Conversions)

With the average adult spending over 95 minutes on social media daily, it’s a marketing opportunity you can’t afford to miss. Strategic marketing on the right platforms can significantly boost exposure for your business, generating qualified traffic and supporting conversions.

High Search Rankings

Search engines take notice when your social media channels serve as a direct route for traffic to your website. As social media users like, share, and engage with your shareable content, a growing number of people visit your website – thus, your search rankings can climb.

Specific Audience Targeting

Even the best content strategy won’t generate results if it’s not presented to the right audience and target market. Using social media, you can develop precision-level targeting strategies to craft campaigns for users based on location, age, online behavior, and more. As a result, you can ensure that you are maximizing the efficacy of every campaign and putting your message in front of the users that matter most to your brand.

Improved Customer Reach

The average person uses seven social media networks monthly, commonly relying on social media for product research, learning about local businesses, and gathering information about brands. High-quality social media marketing services will help you position your brand effectively, so you can take advantage of the opportunities to connect with potential customers.

Increased Brand Awareness (Followers)

For generations, word of mouth has been an invaluable marketing tool for businesses. These days, that same basic concept remains – but now, it’s taking place in the world of social media networks. As you grow your user base and follower count, more prospective customers discover your brand.

Enhanced Customer Trust

In our modern digital age, consumers expect their favorite brands to have a certain amount of social media presence. As you develop meaningful connections with your social media followers, you’ll have the opportunity to prove brand credibility and earn customer trust.

Multiple Marketing Options

Social media marketing on Facebook, Instagram, and other widely popular sites isn’t your only option. You can also implement many methods on platforms such as LinkedIn, Messenger, WhatsApp, and others. Our social media marketing company assesses your business goals and audience to determine which routes will be the most profitable for your brand.

Increased Profitability

Social media marketing strategy return on investment (ROI) can take many different forms depending on your objectives. But regardless of your specific goals, you can look forward to profit growth. For a relatively low cost, you can market your products/services to an incredibly wide – or precisely targeted – audience, creating a virtually limitless growth potential.

Our Social Media Marketing Services

When you partner with Advertising Hub, you can leverage a comprehensive selection of social media marketing solutions tailored to your needs. Our team has you covered with extensive experience in social media marketing, management, and monitoring.

Social media is constantly evolving, and user expectations and preferences never stop changing – so you need social media strategies that never stay stagnant. Advertising Hub’s social media services are designed to adapt to your shifting needs and online trends. We allow you to stay one step ahead of your competitors, so you can confidently launch campaigns that produce tangible results.

Social Media Campaign Platforms

With a significant percentage of people maintaining an active presence on multiple social media platforms, it’s no longer enough to only focus on a single channel. Spreading your social media marketing strategies across several platforms helps you secure a strong presence in the digital realm, so you can stake your claim before your competitors do.

Advertising Hub works to leverage the right social media platforms for your brand, analyzing your audience and objectives to make informed decisions. Ultimately, our goal is to support you in reaching as many of your customers as possible – and helping your brand dominate the online community.

Facebook

Facebook has long been a social media titan, and it remains marketers’ most-used social platform today. With our help, you can join the 93% of marketers that utilize Facebook marketing to reach users via Facebook ads, organic content marketing, and optimization.

Instagram

Now surpassing 2 billion users, Instagram has maintained relatively high engagement rates even as the platform changes. Our experts can teach you how to understand the Instagram algorithm and use its many features (Stories, Reels, eCommerce, and more) to your advantage.

Twitter

Twitter is a one-of-a-kind platform where you can find everything from current events to humorous memes, and it’s also proven to be an excellent platform for customer-brand engagement. Our Twitter marketing professionals will implement paid and organic strategies for your brand, mapping out an actionable plan for success.

LinkedIn

LinkedIn is a go-to social network for B2B brands, boasting considerable growth in recent years. Paid advertising revenue has seen a 37% increase, and organic engagement rose by a record-breaking 22%. Whether you want to use LinkedIn for B2C or B2B social media marketing, our team is the one you need on your side.

YouTube

Did you know that YouTube is the world’s second-largest search engine? From YouTube influencer marketing to paid advertising campaigns, our experts have advanced experience with video-based platforms. As more and more brands flock to YouTube, we’ll ensure you stay one step ahead.

TikTok

TikTok has seen an 84% growth in planned platform investment by brands, with nearly two-thirds of its users reporting that branded content explicitly created for TikTok is how they want to connect with brands. Our TikTok marketing consultants will help you learn how to use TikTok for business in a productive and meaningful way.

Pinterest

Pinterest marketing can open up an exciting realm of possibilities for your business by providing revolutionary new ways for brands to engage with users. We can launch a highly organized social strategy to categorize your pins properly, create optimized pin descriptions, and track Pinterest analytics to measure performance.

How Social Media Can Work For You

Think of your website as the center of a bicycle tire where your content, services, products are all housed. Next, picture Facebook, Instagram, Twitter, Snapchat, TikTok, email marketing, online ads, etc., as spokes coming out from the center of the wheel (your website). Each of these spokes represents a way for your customer to find their way back to your website.

Social media provides your customers with a way to interact with you online and follow well-placed links back to your website. This increases the likelihood they will call or make a purchase and improves your search engine optimization as Google and other search engines rank a website more highly when it gets consistent and high-volume traffic. In short, an effective social media marketing strategy improves your search engine credibility while increasing your potential for new business.

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Social Media Marketing FAQs

Social media platforms are an excellent low-cost way to build your business’s brand and credibility while engaging directly with your target audience. Many consumers will first look you up on Facebook or Instagram, or another platform before doing a Google search for you. If they can’t find you, they may assume you aren’t a legitimate business. A strong social media strategy also serves as an excellent way to drive traffic to a landing page or a call-to-action page on your website, which may result in a sale or, at the very least, result in a higher SEO ranking due to increased traffic to your site.

You don’t have to use all platforms, but it is important to use those that your audience or customer base uses most frequently. For example, Facebook is a great place for retail, restaurants, and eCommerce, while LinkedIn is the perfect place for business-to-business. It depends on who you are trying to reach and if using these social media platforms aligns with your overarching business goals.

Excellent resources help you determine the ideal posting frequency, day, and time. It varies from platform to platform, but generally speaking, you’ll want to plan to update the platforms with regularity. This is something a social media marketing agency or in-house person can guide you through further.

A post is organic and only visible to those who “like” or “follow” your page or account, while an ad is paid or promoted messaging that appears to a greater number of people you are targeting. The ad may be part of a larger digital marketing campaign.

Promoted and boosted posts on social media are regular organic posts that you added targeting parameters to reach an audience outside of your regular page followers. These ads can be added from the post and are a cost-effective way to “dip your toe” in the water when it comes to social media advertising, as you can boost or promote a post for under $50 and see an immediate uptick in your brand reach.

How much you spend depends entirely on your budget. The entry to participate is low, but it is a “pay to play” platform, which means the more you can devote toward social media marketing and advertising, the more results you see. As with any communication strategy, it’s important to revisit your goals to stay focused and only use those platforms that will benefit your business or organization.

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