Law Firm Digital Marketing Agency
At Advertising Hub, we are a law firm marketing agency that works with independent law firms and franchises, offering professional marketing services to legal professionals. Branding and strategic digital marketing for law firms take an experienced hand with all the regulations and privacy issues that can arise through non-regulated communication. We are well-versed in these regulations and can help you create ad messaging that resonates with your target market.
The Importance of Law Firm Digital Marketing
Did you know that nearly 40% of consumers start with an online search when looking for an attorney? Another 28% are influenced by online directory advertisements, while more than 30% say that ads on TV, the internet, and the radio played a part in their decision-making process.
What does this mean for today’s law firms? Without a strong law firm marketing strategy, you can expect to lose a significant number of prospective clients to your competitors. But for many law firms, the biggest obstacle to implementing an effective marketing strategy is finding an agency that is equipped to navigate this highly complex and specialized industry. As any attorney will tell you, marketing legal services is markedly different from advertising other products or services for sale.
Advertising Hub is a full-service law firm marketing agency with extensive experience in the field, serving a diverse range of clients with our data-driven strategies. We have helped numerous law firm clients achieve key objectives, including attracting more clients, building authority, and increasing revenue. Using a tailored combination of digital marketing tactics, our experts will support your law firm in reaching – and surpassing – your marketing goals.
Ready to Grow Your Law Firm?
Law Firm Marketing Services to Drive Clients
Based on your unique needs and goals, Advertising Hub will develop, implement, and optimize purpose-driven campaigns that connect you with prospective clients. Our strategies will empower your firm to gain highly targeted traffic that translates into high-quality leads so that you can be confident that you are maximizing your return on investment in digital marketing strategies.
We understand that each and every law firm has specific objectives they want to prioritize, as well as clear indicators they use to measure success. Therefore, we never attempt a “one-size-fits-all” approach – our team is completely committed to providing personalized service every step of the way.
When you partner with Advertising Hub, you gain the freedom to focus on your clients and cases, and we will take on the task of boosting your online visibility, attracting qualified leads, and growing your revenue. Our legal marketing services are designed to address a multitude of goals and deliver measurable, meaningful results.
Among the most critical law firm marketing services is search engine optimization (SEO). Law firm SEO efforts are a key component in ensuring that the right people find your website at the right time. Our SEO professionals will implement on-site and off-site SEO strategies to strengthen your search results rankings, focusing on relevant organic search traffic above all.
Local SEO for law firms makes a world of difference in reaching the clients searching for legal services in your geographic area. Local SEO aims to make your firm the first choice for legal services within your community, literally putting your law firm on the map. Whenever a client in your area searches for the services you provide, local SEO is the strategy that will put your name at the top of the search results.
Advertising Hub’s digital marketing services for law firms also include custom website design and development. We’ll work with you to create a law firm website that represents your values and establishes trust with prospective clients. Our developers will partner with our SEO specialists to build an attractive and highly functional website that exceeds your expectations.
As a law firm, navigating social media can be challenging – but that’s where we come in. Our social media marketing experts will collaborate with you to develop smart initiatives that nurture your online social media presence, setting you up for high engagement and a steady stream of leads. As a result of our law firm’s social media marketing strategies, you’ll build authority and trust in the online spaces your clients frequent most.
Are you struggling to use email marketing to its fullest potential? Advertising Hub will assist you in developing email content that your recipients will actually want to read, honing in on the type of content marketing that will drive action and provide a solid return on investment. Together, we can streamline your email marketing efforts and turn your contacts list into a major asset.
Programmatic ads for law firms are a cost-effective and incredibly efficient strategy, one that is versatile enough to adapt to your exact needs. Our legal marketing experts will support you in gaining a clearer understanding of how programmatic advertising works and the benefits it can offer you. Then, we will launch targeted programmatic ad efforts that pay you back tenfold for your investment.
When it comes to spreading awareness of your legal services or law practice, marketing via pay-per-click (PPC) ads can be a highly effective means for achieving rapid results. With vast experience in Google Ads and other PPC platforms, our team is prepared to design, run, and optimize profitable PPC campaigns for law firms of all types and sizes.
Video marketing has quickly evolved into one of the most effective strategies for law firm advertising, but figuring out how to get started can be a daunting task. But at Advertising Hub, our digital marketing team includes many talented individuals with the specialized expertise you need to produce high-quality video content. Using your goals and target audience to inform our efforts, our experts will turn video into one of your law firm’s most productive tools.
While it’s true that audio advertising as a marketing medium has undergone significant change, it can still be an exceptionally useful tool for your law firm. Whether you have streaming audio ad campaigns in progress or are starting with a blank slate, Advertising Hub will work with you to ensure that your approach is well-suited to your ideal clientele.
Are you searching for a provider that can produce and distribute TV ads for law firms that actually drive results? Advertising Hub is a trusted expert in TV advertising for law firms and legal professionals, tapping into our extensive experience to create ads that will connect with your target audience.
View our complete list of marketing services. We offer comprehensive services to build your companies’ brand and customer base through a customized marketing strategy that uses many advertising placement tactics and tools. Let us be your dream team!
The Legal Services Marketing Toolkit Includes:
A solid website and Google My Business page.
Compelling call-to-action.
A healthy mix of television, radio and online advertising.
A Law Firm Digital Marketing Agency That Delivers Results
Your law firm needs more than just a digital marketing agency that can provide a basic strategy; you need a skilled and experienced partner dedicated to your success. At Advertising Hub, we consistently go above and beyond to meet our client’s needs and help them achieve their goals – just like you do for your clients.
Our law firm marketing agency services don’t solely begin and end with strategy and implementation. Instead, we are focused on collaboration at every stage and are highly committed to optimizing our efforts at every stage.
Each campaign is consistently monitored, allowing us to gather critical data that fuels our optimization efforts. And because transparency is one of our core values, your law firm will always be fully informed regarding what’s working and what’s not – and what we’re doing to improve and strengthen your strategy constantly.
Advertising Hub’s team of marketing innovators is here to help by utilizing data-driven strategies and a client-centered approach. Please contact us today for more information about our law firm’s digital marketing services and how they can benefit your business.
Legal Marketing FAQs
What is legal marketing?
Essentially, legal marketing encompasses specialized advertising strategies tailored to serve the needs of law firms and legal professionals. A legal marketing agency is equipped with the crucial knowledge and specialized skills required to effectively support businesses within the legal industry, including the specific tactics necessary for building a productive connection with prospective clients.
How does online marketing help lawyers?
At any given moment, your law firm could have prospective clients searching for the services you can provide - and you need to be completely confident that they will be able to find your law firm online. A core purpose of digital marketing for lawyers is to strengthen your online presence, making it easier for potential clients to discover your website, understand what you have to offer, and feel compelled to hire you.
How do you market legal services successfully?
An effective legal services marketing strategy must combine several tactics, including SEO, social media, content creation, email campaigns, and others. It should be heavily driven by data and constantly measured against key performance indicators to determine if and how improvements must be made. But most importantly, digital marketing efforts for law firms must be carefully customized according to crucial goals, needs, strengths vs. weaknesses, target audience, and numerous other factors.
How do I get more clients for my law firm?
Constantly pursuing new clients is a foundational goal shared by the vast majority of law firms. And in order to secure a strong client base for your firm, you will need to understand precisely how to be “found” by them online. In other words, the best way to get more clients for a law firm is to focus on building a productive digital presence.
Image Credits: Sammby – Khun mix – Panchenko Vladimir / Shutterstock
